Traditional Marketing v/s Digital Marketing


Effective marketing can create a real difference to a business’s sales whether it is in the form of traditional or digital marketing. Both forms of marketing differ in various ways, some of the points are listed below:

traditional marketing vs digital marketing

Why Choose Digital Marketing Over Traditional Marketing?

Budget Differences :
Advertising on social media is comparatively inexpensive than traditional ways of advertising i.e. t.v., newspaper, radio, billboards and fliers.

Reach :
Through digital marketing, by using  social media channels, businesses can reach thousands of people, it opens a doorway to the global audience and broadens the customer base. Digital marketing allows promotion to get a 24/7 exposure all over the year.

Interactive Platform :
Digital marketing gives you an easy access to your target audience, and opens up a two-way communication channel, and increases the response time, in a far more better way than traditional marketing.

Targeting your audience :
Through digital marketing, one can target their audience on the basis of demographic, psycho-graphic and geographic which is not so easy with traditional advertising. Digital Marketing also provides you with insights and analytics  to track engagement levels, and helps create a  database of the potential audience. However, with traditional marketing, one can’t measure nor one can ensure whether marketing strategies are moving in the right direction.

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Traditional Marketing vs Digital Marketing – Which One To Choose?

There are plenty of reasons to move towards digital marketing, many industries such as banking, health, insurance and more are already online. Traditional marketing still has a role to play in advertising, but the transition towards digital marketing is happening faster than before.

The best approach is to start investing time and effort in digital marketing to understand the digital world better. We at MCTA will help you build a good understanding of marketing essentials which are needed to widen opportunities, broaden horizons and adopt new strategies to outperform your competition. Our programs focus on digital marketing which and help you examine best-practices related to your business or focus area with insights into online reputation management and digital oriented tools. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today, along with knowledge of best practices to influence the marketing space, all in together can be derived from our course. Our insightful programes will prepare you for the digital arena and make you well equipped with skills to take on with the role of a digital marketing expert. Our experienced faculty members ensure that our graduates have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their careers. We provide you with best, so that you can make the most out of it. Register yourself for a live demo lecture.