Do you know that just 8 years back, i.e., in the year 2010, the digital market had probably rare to no scope in our country? Whether it was just a startup or a multinational company, spreading awareness about the specific brand through digital portals wasn’t considered to be an appropriate approach. Here, the major fact was, folks weren’t ready to evolve their business and expand its reach to the customers living abroad. However, in today’s technology-driven world, career opportunities in digital marketing are mounting by leaps and bounds. All thanks to the market forces and the latest technology that drove marketers and company owners to promote their products using online tools and platforms.
For people who don’t know what is digital marketing, it is a marketing concept that specifies the ways to promote your brand and company through digital technologies including but not limited to the Internet, Laptop and Smartphone.
It’s really surprising to say how digital marketing has changed the way of marketing your brand in no time. While the career options in other industries have been limited to 5 to 10 percent, the same in digital marketing realm has escalated to 40%, making it a good option for individuals who are hunting job opportunities.
Wondering what all job opportunities do you get in this area? Welcome! You’ve come to the right place. Here we’re listing five best career options that can help you get your dream career being in a digital marketing sector.
1. Digital Marketing Manager
In order to get a post of a digital marketing manager in any reputed and renowned organization, you would need to get at least five years of experience along with a valid certification, which you can get after getting trained in a famous digital marketing training institute in Mumbai. With a sudden expansion in this sector, the requirement of a digital marketing manager has boomed.
The role of a digital marketing manager is to look at and supervise all the people engaged in digital marketing activities. He/she has to report to the Vice president of the company about the marketing strategies and progress. Being a digital marketing manager, you can expect your salary to be as high as 40 lakhs per annum (depending upon your level of expertise).
2. SEO (Search Engine Optimization) Expert
From people who possess expertise in the digital marketing field to the ones who have little knowledge about it, most of the individuals might have heard about SEO, haven’t you? And, this is mainly because of the exceptional advantages one can seek out of it. Basically, it is a technique through which search engines like Google, Yahoo, Bing, and more determines which website should be listed at which position. Note that, higher your search engine ranking is, the more are the chances of your website catching sight and attention of a vast audience.
Now, the good news is rather than having to spend tons of money on Google AdWords campaign; website owners could get immense traffic for free if they have brilliant search engine optimization skills. This is what has led to the creation of plenty of opportunities for all the job seekers willing to learn SEO skills out there. The main duties of an SEO expert are to find the right keywords, get the pages indexed, utilize webmaster tools, handle copied content, and the list goes on.
3. Social Media Marketing Specialist
If you’re looking out for the digital marketing jobs in Mumbai, you would be amazed by knowing how celebrities could generate a considerable amount of income by advertising multiple brands through their social media accounts. Gone are the days when the main role of the social media platform was limited to connecting people across the globe. Today, as people have started promoting content through Instagram, Twitter, and Facebook, the requirement of a social media marketing expert have increased. However, marketing your brand through these sites isn’t that easy how it looks. Only an expert marketer who has got adequate skills on how to induce the audience to buy that specific brand could do it.
4. Content Marketing Expert
Are you searching for the best freelance digital marketing jobs out there? Fret not! Content marketing is one of the most demanded tasks that have got the attention of thousands of writers. Ever wondered why content marketing is considered to be one of the most sought-after jobs? Though it isn’t a piece of cake, it isn’t rocket science as well! All that you need to do is create a compelling, informative, engaging, and a user-friendly content to promote your brand and attract the target audience.
Content marketing isn’t limited to creating a piece of paper that could be posted on your website. In fact, there are a lot more things you can explore here. From writing guest blogs to creating press releases, a content writer plays a vital role in determining how your brand can be promoted. A digital marketing agency often hires the aspirants having an experience of at least three years in this domain. And, the hired candidate gets a salary of around 10-15 lakhs per annum.
5. Inbound Marketing Expert
The job of inbound marketers is somewhat similar to that of a content specialist which means both the jobs share some common traits. The role of an individual at this post includes handling the communication at every single phase, drip marketing, conversion rate optimization, and a lot more. The only difference between content marketing and the inbounding is: while the later build up strategies focusing on content marketing, the former has to execute the same.
So having read this guide, you might have got the answer of why digital marketing career has turned out to be one of the most sought-after jobs in the recent era. With a lot of scope and career opportunities with a basic qualification requirement, you’ll definitely end up living your dream life by building up your career in digital marketing.
What are you waiting for? If you’re hunting job opportunities in India, opt for digital marketing field with professional help from us at https://www.mcta.co.in/.