An ambitious person looks for opportunities to build a career, which has a future prospect. One of such career option is being a marketer, in which the new strategies are being invented and implemented each day. The marketing and promotional strategies of a company are continuously evolving and the most sought after the technology is using digital media for promoting the products and services in a unique way. This use of digital media for marketing is commonly known as digital marketing, and this field has evolved as an innovative way of a marketing career.
Digital Marketing Certificate Programs
For standing out as a digital marketer, one needs to learn digital marketing. The corporates and big organizations are heading towards a digital society and therefore incorporating the use of digital technology in all aspects of the business. The organizations are moving upward from the traditional way of marketing online with the help of websites, emails, social media campaigns, and digital advertisements.
The marketing roles have evolved, and multi-channel marketing strategy has been absorbed as an ultimate way of connecting with audiences present in different media. Therefore, the institute with the best digital marketing certificate programs is concentrating on making a candidate digital ready for future innovations.
MCTA – a Digital Marketing Training Institute in Mumbai & Navi Mumbai
MCTA (Marketing Training Courses Academy) is an ISO 9001:2015 certified digital marketing institute in Mumbai & Navi Mumbai with state-of-the-art training centers in Ghatkopar, Andheri & Vashi. The institute offers top digital marketing certifications which include the Master Program & Executive Program in Digital Marketing to individuals aspiring to become Digital Marketing Professionals.
With its industry-best faculties carrying 10+ years of experience, MCTA has trained 10,000+ students and have also successfully placed 90% of students in reputed companies with the help of its dedicated placement team.
Digital Marketing Master Program by MCTA
Digital Marketing Master Program offered by MCTA is a comprehensive course which covers 12 core modules with 100+ specialized topics in Digital Marketing. The course includes 80 hours of intensive classroom training with practicals.
Ideal for freshers, working professionals, marketing & sales professionals, freelancers and business owners, the program offers 1 year of complementary classroom training access and also 100% placement assistance upon the completion of the course.
• 80 hours of training covering 12 core modules
• Live Practicals & Campaigns Exposure
• 7 Industry Certificates
• 1 Year FREE Classroom Training Access
• Industry Best Faculty with 10+ Years of Experience
• Education Loan Facility with 0% Interest
• Flexible Batch Timings
• Placement & Internship Opportunities
Below are the core modules covered under the Master Program –
(1) Search Engine Optimization (12 Hours)
In this module, you will master various tools and techniques involved in getting your website to appear in the top positions of search engines.
(2) Google Analytics & Webmaster Tools (6 Hours)
Here you learn everything about Google Analytics & Webmaster Tools to analyze some interesting statistics on your website performance.
(3) Search Engine Marketing (14 Hours)
Learn how to successfully run paid campaigns on Google including PPC campaigns, Remarketing, Video Ads, Shopping Ads & many more.
(4) Mobile Marketing (5 Hours)
In this module, we cover all the key elements involved in Mobile Marketing such as SMS marketing, Advertisement on mobile applications, Push notifications etc.
(5) Social Media Marketing (18 Hours)
This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, Blogging and many more.
(6) Email Marketing (4 Hours)
Master on all the best practices of email marketing including mailers, strategy, email software, reports & analytics in Email Marketing.
(7) Whatsapp & Webchat Process (2 Hours)
Nowadays customers are getting more comfortable with communication via live chat. In this module, you will learn about how to generate revenue for your business using Whatsapp and Chatbots.
(8) Drip Marketing (4 Hours)
This covers the lead nurturing process and best practices to improve your lead to conversion rate with the help of communication automation drip marketing techniques.
(9) Influencer Marketing (4 Hours)
Learn the art to grow most loyal customers & increase brand awareness with the help of an influencer such as celebrity, blogger etc.
(10) Affiliate Marketing (4 Hours)
Affiliate marketing is one of the most popular ways to monetize online content. This session will teach you how you can start earning a passive income as an affiliate marketer.
(11) E-Commerce & Drop Shipping (4 Hours)
In this 4 hours session, we will focus on advanced strategies that will teach you how you can start your own e-commerce business & grow it with the use of drop shipping.
(12) Media Buying & Planning (4 Hours)
This module will train you on all aspects involved in the selection of the right platform and right techniques to executive your advertising campaigns effectively.
The program is flexible in the timings and schedule with the Weekend Batch, Weekday Batch, and only Sunday Batch. In a short time, MCTA provides the students a thorough knowledge about various aspects of marketing and helps the individuals to build a career in digital marketing.
For more information about MCTA & our digital marketing programs, schedule a free counseling session with our experts by connecting with us at 9821899890 or registering here.