Social Media Marketing is the use of Social Media websites and platforms such as Facebook, Twitter, Instagram etc to promote a product or service. Promoting a product or service can be a highly effective method of lead generation because most of the social media websites have in built tracking and analytic tools to keep track of the progress of marketing campaigns.

Most of the organisations both big and small have a social media presence. Every company wants to have a good presence on most of the social media platforms where people spend time. This is the reason why social media marketing skills are in huge demand nowadays. If you want to become a social media expert, you need to learn the techniques of promoting your brand on various social media websites.

To learn social media marketing, you can join a good professional course which will teach you the basics of social media marketing. If you do the course from a reputed institute, you will be able to work on live projects and gain industry experience too.

Here at MCTA, we train our students to be an expert in social media marketing with an 18 hour intensive classroom based course. Here students can expect to gain practical experience on live projetcs. Students can also gain practical exposure on paid social media campaigns such as Facebook Ads, Twitter Ads, Linkedin Ads, Twitter Ads etc.

You can do the course as a separate module or you can join our full stack digital marketing courses in Mumbai. The social media marketing course is part of the digital marketing course.

In this module you can learn :

  • Basics of Social Media Marketing
  • Account Set-Up & Usage tips
  • Facebook, Twitter, LinkedIn & YouTube Advertising
  • Blogging & Blog Optimization
  • Online Reputation Management
  • Social Media Analytics & more

Career Options in Social Media Marketing

Social Media Marketing experts can work in corporate companies as Social Media Strategists, Content organisers, Community managers etc. Community managers usually focus on fostering relationships with the brands audience through various social media websites and forums. You can consider this role if you have good communication skills and enjoy interacting with people online.

Social Media experts can also work as content managers. If you like to create content online, you could work as a content marketer. You should also have a strong research ability along with good writing skills. There is a huge demand for content marketing jobs in India and it is growing day by day.

You could also branch out and work as design experts. As a social media marketer, you will be expected to have some knowledge of creating graphics for promotional activities. Apart from creating graphics, designers also have to ensure that the designs are able to tell the story of the brand. You can consider this role if you have a passion for combining creativity with social media marketing to achieve business objectives.

Social Media Experts can also work as consultants. As a consultant, you will be directly working with brands and helping them build a online social media strategy. You can also work as freelancers in this role or even start your own consultation business.