SEO stands for Search Engine Optimisation. It is the process of optimizing your webpages so as to rank them on the top of search engines like Google, Yahoo, Bing etc. SEO also involves the process of making your webpages visible to search engines so that they can crawl and index these webpages.
Why is SEO important ?
Search engines are a very good source of high quality website traffic which converts better than most other sources. Google is the most widely used search engine in the world. Google processes approximately 3.5 billion searches per day. That translated to an average of 40,000 searches per second.
Most of these search queries are high intent searches i.e the searchers indicate very clearly that they interested in buying a product or service. If you are able to optimise your web pages in such a way that it appears on the top of search results for the search terms that are related to your business, then there is a high possibility that a you can drive a good number of those searchers to your website.
You can now advertise your products to these visitors who land on your website. Many of these visitors will convert and become your customers. The best part about SEO is that it is basically free. If you know the concepts of SEO and you are willing to spend some time and effort, you can rank your website on the top of search results and drive quality traffic to your website. If you are able to maintain your position on the top of search engines, that will give you a big advantage over your competition.
Moe and more businesses today have realized the power of generating leads online and are willing to spend money and effort on activities like SEO. So whether you are a business owner or a marketing professional or a student, knowledge of SEO will always be helpful.
How can you learn SEO ?
There are many institutes in Mumbai which provide SEO courses. Some of these institutes provide SEO as a part of the Digital Marketing course while others provide specialised courses on SEO.
If you are looking for a career in SEO, it will be helpful if you have some basic knowledge about other digital marketing topics such as Google Analytics, WordPress etc. According to your needs, you can either choose a specialised SEO course or the digital marketing course which covers all the topics.
Here at MCTA, we conduct both these courses. You can find more information about these courses from the links below. We have centres all over Mumbai.
Given below are the topics covered in the SEO course.
- Introduction to SEO
- Website Analysis
- SEO Strategies
- On-Page Optimization
- Off-Page Optimization
- Google Algorithms
- Hands on Practical on Top SEO tools
Participants get practical training on SEO and also get the opportunity to work on live projects. Get in touch with us for a free consultation.