An E Commerce website or an online store will always have to compete against multiple websites which sell similar kind of products. Although, at times, the task of highlighting your content and promoting the desired sales may seem difficult, the truth is that this is perfectly possible through a well planned SEO strategy for eCommerce.
As it is a search engine optimization or SEO strategies will provide an improvement in the functioning of a given website, ensuring a more directed and effective operation, which will translate into greater success.
By promoting the visibility of the website on the Internet, facilitating the communication between users of search engines and the content offered by the website, these strategies are an effective way to achieve success with your business.
In order to achieve such results, and on a constant basis, however, there are some fundamental rules to consider. Content marketing mechanisms and web design elements are examples of this, as they are fundamental points for the achievement of your SEO goals.
To ensure that you choose the best ways to boost your website, given below are some of the things you can consider.
Choose the right platform
Choosing a platform is very important to guarantee the success of your project or online business. The chosen platform has a direct impact on SEO strategies and must be created and optimized to guarantee the possibility of choosing appropriate configurations.
A very common mistake is choosing a platform solely on the basis of its price. Sometimes, the most economical platforms can be limiting, namely with regard to the creation of an appealing, functional and intuitive use space.
The tools used and included on the website can be an asset to ensure that, after finding your space online, the user remains on it. The longer the user stays on the site, the more likely they are to generate a sale.
An important step when creating content marketing for E Commerce is the use of keywords that help to make the marketed products visible to those looking for them on search engines.
There are fundamentally two types of keywords to use: head tail (usually shorter and less specific, more likely to be sought) and long tail (more specific and aimed at a consumer, who knows what he wants, with most likely to result in purchases). To ensure the success of the website, it will be important that both types of keywords are used.
It is not enough to guess the terms most commonly used by people. This process involves analyzing the volume of research and the competitiveness of terms. This will allow you to choose the most appropriate words for your e-commerce content.
Create a list of relevant topics and topics.
Think about your niche, your products, and your target audience. From these points, you’ll get a better idea of the most relevant search terms. Ask some questions throughout the process, such as:
- When a user searches for this keyword, what are they looking for?
- Is this keyword relevant to my products?
- How do I want the store to be found?
- What terms do my customers use to describe products?
Choose titles and heading tags
The keywords we mentioned will be more effective if you use them in the titles and subtitles of your website pages.
The heading tags used are H1, H2 and H3; these being a way to summarize the titles of the text and to emphasize the importance of certain types of search.
Use Meta Descriptions
When doing the search in the search engines you will probably have already come across the short text that accompanies the search results. The name of this is Meta Description and the creation of it is essential to motivate users to click on the link that will take them to your site.
Create a attractive description, with less than 160 characters, that calls for action and that describes the products or categories of your website. Don’t forget that it is not enough to appear well positioned on Google, you also have to convince users to click on your site when they see your site in search results.
Create internal links
The creation of internal links promotes, for search engines, greater credibility and relevance for a given website. Thus, it is important that a main page sends, through these types of links, to less visited pages on the same site, in order to increase the visibility of all the pages on the website.
Keep the website updated
The creation of new content for E Commerce that appeals to your target audience is, of course, very important to attract the attention of those who browse the search engines. In addition to this, however, keeping a website up to date also means paying attention to details such as broken links or outdated information, and it is important to avoid falling into these errors.
If you would like to learn more about how to use SEO to develop a E Commerce business, you can find more information about our courses in the links below.