SMS Marketing Strategy

Many marketers are already aware that SMS marketing is a technique that they must take advantage of to gain visibility, generate leads and increase their sales.

To reinforce this statement and to give arguments to those who do not see it so clearly, I have prepared an article in which we will go through the advantages and benefits of marketing based on text messages .

SMS marketing is sending SMS or text messages to undertake or strengthen marketing campaigns focused on achieving a series of business goals.

Here are some of the most common uses for texting:

  • Offer discounts.
  • Promote products or services.
  • Invite customers to new subscriptions.
  • Send updates.
  • Reinforce seasonal campaigns (Black Friday, Christmas, Sales, Mother’s Day, etc.).
  • Notify shipments and new availabilities.
  • Promote giveaways.

What should your SMS campaign be based on to be a success?

Take note of these three tips:

  1. Personalization.
  2. Relevance.
  3. In time.

Lets try to understand the three points in detail.


If your SMS message conveys a feeling that your brand cares about the recipient (that is, about you), you will make the customer feel empowered and important, which not only reaffirms their loyalty to the brand, but also increases the chances that they will pay more attention to the text you are sending them.

It goes without saying that a loyal customer is a customer who comes back again and again, and it is very important to be clear that user retention is a key piece in the complicated game of chess that is the purchase process

Personalizing our messages with your name, with VIP shipments of special offers or on key dates such as birthdays, can provide that distinctive touch that makes the customer feel important.

At a higher level when it comes to personalizing our messages, we find those that use cross selling.

That is, using the data of previous purchases they take advantage of to offer related products that complement their purchase.


When we send content in text format that is irrelevant to the client, we run the risk that they will feel as disappointed as they are annoyed because we treat them as one of the many.

Sending a message with an offer of women’s clothing to a male recipient will cause him not only to ignore the message, but also to feel that you are wasting his time.

And of course your brand will also be wasting time and money in a campaign that will mean a zero return from this client.


If we want to receive an adequate response and keep our clients in this category and not in that of ex-clients, we will have to bear in mind that it is not the same to send a message at an ungodly hour than to do it at one in which we do not bother them.

According to a study by Text Marketer, the best times to send marketing messages by SMS are:

Monday through Friday: between 8:00 am and 12:00 pm, and between 5:00 pm and 9:00 pm.

Saturdays: between 8:00 am and 12:00 pm.

Sundays: between 9:00 am and 12:00 pm, and between 4:00 pm and 7:00 pm.

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