SEO is the acronym for Search Engine Optimization , an English expression freely translated as search engine optimization.
It is a set of techniques applied to a website, with the objective of better positioning it as a suggestion of results from Google, or another search engine.
In practice, this means setting up your website and content to appear in the first results of an online search.
Given below are the top 5 SEO Optimisation Techniques for your Website in 2021.
1. Keyword research
The first step before creating content is to choose the keyword that you want to rank on Google, or another search engine.
To do this, you need to conduct keyword research.
You have the option of using a free tool from Google itself: the Keyword Planner.
There, you can search for keyword and ad group suggestions just by typing the top keywords you want to target.
Then, based on the terms that other users use to search, the tool provides a list of suggestions for use.
Another method for finding what people are looking for is to type your main keywords into Google and check the suggestions based on the most popular searches.
In addition, you can still scroll to the bottom of the Google results page and see a few more search-related queries.
Finally, the important thing is to choose one or two main keywords so as not to over-saturate or over-specify the content.
2. Quality content
Anyone who adopts digital marketing strategies , certainly realized that content serves as a bargaining chip in this environment, right?
So, regardless of your niche, after choosing the main keywords to work with, you should create highly relevant and useful content for readers based on them.
To write a quality article on a specific topic, do your research and check other texts that are already well ranked on Google for these keywords.
The important thing is that your article is original, easy to read, meets the user’s demand, answer your questions and add value to it.
3. URL Optimisation
One thing is for sure: the URL of your website pages needs to be user friendly. That is, it must clearly explain to its visitors what content they are about to see.
This is because search engines favor URLs that facilitate this understanding. The search engines can understand the topic of a website by looking at the url structure.
So always add your keywords in the url. All words in the url must be separated by hyphens.
We agree that the title of your page is one of the main ways to get the user’s attention, don’t you agree?
It is the first step, both for the search engine and for the reader, to determine the relevance of your content.
Therefore, it is essential to insert some important keyword in it for your business.
It is worth remembering that there is a recommendation for the length of your title: the ideal is to keep it with less than 60 characters.
So be sure to include your keyword strategically within that amount.
5. Meta Tags
As with the title, there is a recommendation for your meta description: that it does not exceed 160 characters.
Remembering that this is the text that appears as a description on Google, just below the title also displayed as a result of a search on the search engine.
For it to be a good meta description, it is necessary that, within those 160 characters, you provide the information in the most clear and useful way possible.