Social media websites are a a fundamental part of any marketing strategy. It is one of the best ways for companies to increase their brand awareness and get more customers.
Social Media Websites allow you to reach thousands of people many of whom maybe interested in your products or services. They also allow you to advertise at a much lower cost compared to traditional media. Most social media websites also have a global reach which allows you to get a international reach.
Here are some strategies to increase visibility on social media networks.
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The basis for any profile on Facebook, Instagram or any other social network to be successful is to create quality content . This means that you have to take care of both the texts and the photographs, images or videos.
If text is to be used, in addition to providing information of interest, it must be carefully worded. Grammar and spelling are also very important. In the case of using images, photographs, videos or any other audiovisual element, in addition to being interesting and eye-catching for the public, it must have a good display quality.
Time of Publishing
You have to choose the time of publication taking into account the type of audience the content is aimed at.
When the publication must be made on a specific day at a very specific time, it is best to schedule it or put a notice to avoid forgetting. In addition, we recommend that the best content be published during busiest hours and days and that the least important content is reserved for hours and days with fewer connections.
Include Call to Actions
A Call to Action or a Call to Action consists of telling the user what to do next. It is usually displayed in the form of a button or text and is strategically placed within the content to encourage the user to click on it.
Call to Action is considered a button that invites the user to register on the web, to download a file, to visit the web page etc. This can increase the number of clicks and conversion.
Interact with your followers
One of the strengths of social networks is that it serves as a communication channel and unites brand and users. Being on social networks does not consist only of publishing content, it implies interacting with the public, answering their questions, solving any type of problem they may have etc.
Instagram is a social network that can be very useful to seek interaction with the public, since it allows you to ask questions, surveys and actions that encourage the user to participate. But it is also possible through Facebook, since you can make surveys and use the reactions as a response.
This type of interaction is very useful to increase your brand awareness.
Collaborate with other accounts
Social networks allow you to meet other people or brands in the sector. Collaborations must aim to benefit both parties. It’s not about competing, it’s about helping each other and giving each other visibility.
For this type of actions, the ideal is to join people or brands that are not direct competitors, but work within the same sector or that despite being different sectors there may be some kind of connection.