A good marketing plan is very important to ensure a good digital presence on Social media platforms. If you are not sure where to start, here are 8 steps on how to Create a Social Media Marketing Plan.
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1. Set Goals
The first step to a solid marketing plan is defining what you want to achieve . Without goals, you can’t know if what you’re doing is working or measure your return on investment. The idea is that your social media objectives respond to the general goals of your company. You should be able to create SMART goals.
- Specific (specific)
- Measurable (measurable)
- Attainable (achievable)
- Relevant (relevant)
- Time-bound (with a deadline)
The second point, measurement, is very important to determine the success of the project. Instead of focusing on metrics like likes or comments, think in terms of KPIs that have a real impact on the business. Take into account the use that you are going to give to the different channels, since you may want to measure different things in each of them.
2. Learn about your audience
If you know the recipients of your communication in depth, you will be able to create content that will make them fall in love.
To start, you can create a profile of your ideal follower to have a clearer image of what you are looking for. Look for real data about the profile of the users of different networks and the analytics of your page; This will not only help you to refine your strategy, but also to be more effective when launching advertising on social networks.
3. Learn about your competition
In all likelihood, your competitors will also be using social media, and that means you can learn from their actions and incorporate these lessons into your marketing plan.
Doing a competitor analysis will help you understand who your competitors are and what they are doing well (or not so well). You will have a global image of what the expectations of users are in your sector and you will be able to adapt to them.
This analysis will also help you find opportunities and market gaps. For example, your competitors may have focused on Facebook, but Instagram is still a field to explore. Thus, instead of competing directly with them, you can make a site on other networks.
4. Do an audit
Analyse what you are currently doing on social media networks and do an audit. Ask yourself the following questions.
- What is working and what is not?
- Who is connecting with your brand on the networks?
- What social networks is your target audience on?
- How is your presence on social media compared to the competition?
Once you have this information, you can use it to see how to improve and add these insights to your social media marketing plan.
5. Create a content calendar
Sharing valuable content is essential, but so is sharing it at the right time. A good content calendar will help you maximize the impact of your posts and make the life of your team much easier.
The content calendar should include the dates and times when you will publish each type of content on each channel. It’s the perfect place to plan all your social media activities, from images and links to blog posts and videos. In this way, you will ensure that the content is distributed correctly and that you take advantage of the “rush hours” of social networks.