The email marketing remains one of the best ways to reach prospects and customers, hence the importance of your list of subscribers.
When you manage to get their email through your website , a world of opportunities opens up to keep in touch with those visitors and gain their trust to educate them about the benefits of your product or service.
An email list, or rather, a subscriber list is a group of people who give you permission to send them information online, who want to maintain communication with your brand, this makes them be at a higher stage in your sales process, Since by providing their email they are showing interest in what you do or say. Now it is a question of the brand to take advantage of that huge sign. Here are some of the things you can do to increase the number of E Mail subscriptions.
Create great content
The more time you spend generating or curating content that is truly useful to your audience, the more likely you are to be subscribed, to stay, and to be recommended. Take care of what you publish in your newsletters, e books or newsletters.
You can give a good ebook in exchange for your email, but like the previous one, it is essential that the content is relevant and difficult to gather in a single document.
Think about discounts, mini-courses, ebooks, specialized reports, etc. Something really of value for your prospects that they cannot easily find on the net.
Create Multiple lists
This is a typical mistake, it seeks to create specialized lists, sometimes people do not want to enter a general newsletter, but if you offer them specific information on a particular topic they may be tempted. If you dedicate yourself, for example, like me to marketing, imagine that in addition to your regular weekly newsletter, you open a new subscription list to receive only news about “BTL strategies”, you can have more subscribers who enjoy only this information and are encouraged to subscribe.
Include Call to Actions
Integrate calls to action into your posts, not only at the end, but in the middle or at the beginning of your article. Make sure your calls to action are attractive.
Don’t just give them a button and ask for their data, take them to a space where you explain in more detail and visually (photos or videos) what they are going to get for subscribing. Make it attractive.
Collaborate with Media
Find local media, such as newspapers or radio stations, magazines or TV and actively collaborate with them, share their information, comment and interact with them. Over time they can include your calls to action in their notes or posts.