As of 2021, Instagram is said to harbor a massive base of over 1 billion users across the globe. Suffice to say, it is a great platform for businesses who want to boost their brand presence online or drive traffic to their website. As a social media platform alone, Instagram is brimming with potential followers that can be tapped for your own commercial and personal benefit. Also, Instagram is the best platform for Social Media Marketing when it comes to targeting the millennials and Gen Z audience.

That being said, most people struggle to grow on Instagram. Fortunately, there are Instagram strategies to gain followers. This article will walk you through 12 effective tips to increase followers on Instagram.

So without much further ado, let’s get started. 

12 Easy Ways to Get Followers on Instagram

  1. Optimize Your Instagram Account

Your Instagram bio is probably the first thing your audience will refer to when checking out your profile. An adequate bio gives your Instagram account a distinct identity. So make sure to fill your profile with all the right elements like a clear and catchy description, attractive image, and proper username. You can further optimize your account with a link to your website or the product page. 

  1. Instagram Grid –Theme

You need to make sure that the layout of your Instagram feed will leave a lasting impression on everyone who visits your profile. So make sure it is visually unique, attractive, and informative. The best way to do so is by using the grid layout. The grid-like aesthetic will give first-time visitors of your profile a bird’s eye view of your entire posting history, thus instantly familiarizing them with your brand. 

  1. Post Consistently but Not Too Much

Consistent growth on platforms like Instagram demands constant engagement. You can only expect high engagement if you’re consistently posting content. That being said, it is also recommended to not post too much. Try to post 2 to 3 times a week. You can be more frequent with your stories. This way you are keeping engagement alive without over-exposing your brand. 

  1. Keep a Consistent Content Calendar

Since we are on the topic of consistency, it is also advisable to maintain a content calendar to make sure you are not posting too much or posting at random hours. Establish a schedule with a specific date and time when your followers can expect new content posts from you. 

  1. Engage with Your Audience

Simply posting comments will only get you so far. The real trick for increasing followers on Instagram has a lot to do with how you choose to engage with your audience. Taking time out to reply to their comments on your post is highly recommended. You can also leverage Instagram stickers to ask open-ended questions or hold polls. Also, try to ask a question in your photo captions.

  1. Don’t Sell Your Product or Service

Instagram isn’t like other platforms as traditional selling and marketing methods seldom work here. What you want to do, however, is make a value proposition first instead of blatantly promoting your products on the platform. Be clear in communicating the value of your product or service first. 

  1. Make Unique Content

Take your time in making content that your audience won’t find anywhere else. You need to regularly post content that is relevant to your brand, trending, and most important of all, compelling enough to interest your audience. 

  1. Make Every-type of Posts

A great thing about Instagram is that you get a ton of features at your disposal to post a wide variety of diverse content. As such, experiment extensively by using Reels, IGTV, videos, and simple image posts to incite interest in your Instagram profile. 

  1. Write Short But Creative Captions

The captions that go along with your posts have the power to grab your audience’s attention. So make sure you are creative with your posts. Do not waste characters on your caption. The shorter it is, the more traction it will receive. 

  1. Using the Right Hashtags

Hashtags are an effective way to appeal to your target audience on any platform, let alone Instagram. However, you must perform good research to find hashtags that are relevant to your post and popular enough to expose them to the right audience on the platform. 

  1. Collaborate with Others

Among all the tips to grow Instagram followers, collaboration is arguably the most effective way to grow quickly on the platform. You can collaborate with other users on the platform to grow your base. Influencer Marketing, in particular, is a great way to increase followers wherein you pay a famous content creator on Instagram to promote your brand. 

  1. Don’t buy Fake Followers

Finally, we strongly advise against buying fake followers. It is quite apparent when a user on Instagram has fake followers as there is absolutely no engagement coming from them. You are deceiving followers who genuinely want to follow you. Plus, there is little ROI as these fake followers aren’t interested in your brand at all. 

As you can see for yourself, there are several effective tips to get more followers on Instagram. Platforms like Instagram are a goldmine of potential customers just waiting to be tapped into. All you need is the right strategy and you can leverage such platforms to yield massive profits for a long time to come. To learn how to ideally optimize social media channels in your favor, you can always turn to us at MCTA. 

What We Offer at MCTA

As Maharashtra’s Premier Digital Marketing Institute, MCTA has been a part of the digital marketing industry for almost 5 years now. As such, we’ve specialized in offering quality courses that cover all crucial elements of digital marketing in a bid to turn our students into formidable digital marketing experts in their own right. 

We are home to talented professionals and instructors who possess the insight and experience needed to spearhead the wide range of online and offline digital marketing courses that set our students up for a promising future in the field. 

With our Courses, you can expect:

  • Both online and classroom training available 
  • 100 hours of practical-based training covering 25+ Modules.   
  • Hands-on experience on 30+ Digital Marketing Tools
  • 1-year access to classroom + online training 
  • Exposure to 6 Industry Projects with live experience
  • Access to the E-learning platform.
  • Dedicated Placement Portal 
  • International Internship and Paid Internship with Placement Assistance.

At MCTA, we understand how massive Digital Marketing’s scope in India is and arm our students with the right skills and knowledge to better capitalize on this trend and secure high-paying jobs.