The real estate business is booming in India. If current estimates are to be believed, then the Indian real estate market is expected to be worth $1 trillion by 2030. If you think the real estate industry is competitive now, things are about to get more challenging in the coming years.
So what is a small start-up or an individual agent supposed to do to survive, let alone thrive, in an industry as cutthroat as real estate? Fortunately, it is possible for novice businesses to succeed with the help of effective digital marketing strategies for real estate.
So without much further ado, let’s look at some digital marketing strategies for real estate that will help your real-estate business become profitable and grow in no time.
But first, let’s understand Why Digital Marketing is Important for Real-Estate
Digital marketing plays a significant role in helping real-estate businesses build their brand presence online. Moreover, if implemented correctly, digital marketing can help real-estate businesses distinguish their brands from their competitors.
Digital marketing involves the effective use of tools like mobile technology and social media platforms, which can help real-estate businesses reach a wider targeted audience base while spending less time and money. Suffice to say, digital marketing has been behind the success that many real-estate enterprises enjoy today.
How to Do Digital Marketing for Real Estate
1. Create an Engaging Website for Your Business
If you want to establish a strong brand presence online, you start by giving it an identity on the internet. The best way to do that is by a great-looking website. The website you create should be attractive and user-friendly. It should also encapsulate what your real-estate business is all about with relevant, concise, and informative content.
2. Create Your My Google Business Listing
Most searchers on search engines go straight to the My Google Business Listing to get information on a business whose services they require. So make sure your real estate enterprise has a Google Business page with relevant information, photos, and videos that paint your business in a positive light.
3. Make Social Media Accounts
A good portion of your potential customer base dwells on platforms like Instagram, Facebook, and Twitter. Make sure you have a business account on all these platforms. Also, make sure you have links to all your social media channels integrated into your website. These accounts also need to be constantly populated with posts for consistent customer engagement.
4. Give Virtual Tours on Your Social Media Accounts
This is a strategy that has done wonders for real estate agents and enterprises. Instead of wasting time giving potential clients an in-person tour of properties, why not save time by giving them virtual tours on social media platforms instead. Such tours narrow down your prospects to only those who are genuinely interested in the property and are more likely to invest in them.
5. Free and Paid Email Marketing
Employ tools like MailChimp and HubSpot to launch and manage email campaigns that help you generate new leads while keeping existing clients engaged with your services. You have the option to opt for free email marketing with some limitations if you are restricted by capital. On the other hand, you can dial up your campaigns considerably by opting for paid plans of the above-mentioned tools that offer a plethora of features to automate the entire process. Learn Email Marketing with MCTA.
6. Invest in SEO
This goes without saying, but investing your time and money in SEO will do wonders for your real-estate business. Spend time doing thorough keyword research. Use relevant keywords organically in your content and blog posts. Aside from keyword research, implement other imperative SEO elements like backlinks. Keep updating your blog posts, titles, and meta descriptions with new keywords to keep up with changing search engine algorithms. Get SEO Certification with MCTA
7. Ask your Customers to Post Reviews
Ask your customers to be gracious enough to leave a review detailing their experience with your business. Positive reviews go a long way in bringing new customers to your business and boosting your ranking on search engines. Persuade your customers to post reviews on social media, Google, or your website. Create a testimonial section on your website’s home page that highlights some of the most positive reviews you’ve received from clients.
The above strategies will help you devise marketing plans for real estate that will take your business to new heights. Making it big in the real-estate sector is no child’s play. Thankfully, with the right use of digital marketing strategies you too can taste success and earn handsome profits while your real estate business grows in popularity and scale. To become an expert real-estate digital market tactician, we suggest you turn to the digital marketing courses offered by MCTA.
What We Offer at MCTA
As Maharashtra’s Premier Digital Marketing Institute, MCTA has been a part of the digital marketing industry for almost 5 years now. As such, we’ve specialized in offering quality courses that cover all crucial elements of digital marketing in a bid to turn our students into formidable digital marketing experts in their own right.
We are home to talented professionals and instructors who possess the insight and experience needed to spearhead the wide range of online and offline digital marketing courses that set our students up for a promising future in the field.
With our Courses, you can expect:
- Both online and classroom training are available
- 100 hours of practical-based training covering 25+ Modules.
- Hands-on experience with 30+ Digital Marketing Tools
- 1-year access to classroom + online training
- Exposure to 6 Industry Projects with live experience
- Access to the E-learning platform.
- Dedicated Placement Portal
- International Internship and Paid Internship with Placement Assistance.
At MCTA, we understand how massive Digital Marketing’s scope in India is and arm our students with the right skills and knowledge to better capitalize on this trend and secure high-paying jobs.