There was a time when large corporations with huge marketing budgets just blew their smaller competitors out of the water. Fortunately, thanks to the advent of technology and increased digitization, the tables have turned. Online marketing strategies for small businesses can help them go toe-to-toe with their larger competitors.
We’ve seen simple marketing ideas for small businesses completely turn the tides in their favor. So in this article, we would like to take a look at certain digital marketing tips for small businesses that can help them transform into profit-making entities in no time, even with their limited funds and resources.
But first, let’s understand Why Digital Marketing is So Important for Small Businesses
Before digital marketing, there existed print and television advertising. They were expensive and thus impossible to harness by small enterprises with limited capital to invest. That all changed in the second decade of the 21st century with the rising popularity of digital marketing. Small businesses now had a chance of beating their larger competitors in the game of marketing.
Digital marketing allowed small businesses to reach a massive targeted base of audience in a cost-effective and time-efficient manner. Digital marketing can boost customer engagement, enhance brand loyalty and even help businesses scale globally with the help of platforms like social media channels and strategies like SEO or PPC. Needless to say, digital marketing is a godsend for small businesses.
Digital Marketing Strategies for Small Businesses
- Make an Engaging Website
A compelling website is one of the first things your business must take care of to build a strong online presence. You also want to make sure your website is interactive enough to facilitate customer engagement. Integrating your website with chatbots, and applications like WhatsApp will help you achieve that effect.
- Create a Google My Business Listing
You have to understand that most searchers on Google get their information from Google My Business Listings. In fact, Google is known to prioritize listings present on GMB. So, create and regularly update your Google My Business page with new photos, posts, valid descriptions, and videos.
- Understand Your Customers and Target Audience
Understanding your customer base will help you devise and launch campaigns that only target prospects that are more likely to display interest in your product or service. Understanding your target demography will also help you determine which social media channel or ad strategy to focus on.
- Write Blogs Related to Your Niche
It won’t do you any favors to compose blogs about watches when you have a company that specializes in selling furniture. You need to create engaging blogs that are well researched and closely related to your niche in order to drive traffic to your website.
- Find Social Media Channels Suited for Your Business
Depending on what type of business you are running, you should choose the social media channel that will help you find prospects that are more likely to show interest in your product or service. For instance, if you are a business that caters to young adults in the age group of 18-30, then Instagram is the ideal platform for you. On the other hand, if your target customers are middle-aged adults, then Facebook will be more appropriate.
- Encourage Customers to Give Online Reviews
Always persuade your customers to leave their reviews behind either on your website, on Google, on the product page, or on the play store if you are offering a mobile application. Ratings will help you build brand awareness and even rank high on search engines like Google or Bing. Positive reviews will also help you build a reputation that triggers more interest in your brand.
- Reply to Feedbacks Instantly
It is not in your company’s best interest to leave customers hanging. So make sure you waste no time replying to feedbacks left on your social media posts or Google reviews. This shows customers a company’s willingness to listen to them and improve accordingly. It is an important strategy to increase brand loyalty.
- Invest in Social Media Marketing
Social Media Channels like Instagram, Facebook, and Twitter are brimming with potential customers that remain largely untapped. By making regular posts on these platforms and running targeted ad campaigns, you can reach a wide user base that is genuinely interested in your product or service. You can adjust your ad campaigns with the help of analytics that all of these platforms provide to boost campaigns that work and kill ad campaigns that prove unproductive. Learn Social Media Marketing with MCTA and help your business grow.
- Free Email Marketing
Email marketing is said to be the third most effective digital marketing strategy to incite interest in one’s product or service. As a majority of people today open their emails via mobile, we recommend composing emails that are concise with valid call to action buttons and a comprehensive format. You can make use of tools like MailChimp to help you design emails, launch and manage your email marketing campaigns.
- WhatsApp Marketing
There are more than 400 million active WhatsApp users in India alone as of the end of 2021. WhatsApp can be used by small businesses to reach a wide audience, build strong customer relationships and boost sales. Aside from promotion, WhatsApp can also be used to respond to customer queries quickly in a hassle-free manner.
As you can see, with the right tools and knowledge, learning how to do digital marketing for small businesses is quite simple. With accurate employment of the above strategies, small businesses have the opportunity of turning their businesses into revenue-generating behemoths in a very short span of time. To learn more about helping businesses market their products or service from scratch, you can always turn to the courses offered by MCTA.
What We Offer at MCTA
As Maharashtra’s Premier Digital Marketing Institute, MCTA has been a part of the digital marketing industry for almost 5 years now. As such, we’ve specialized in offering quality courses that cover all crucial elements of digital marketing in a bid to turn our students into formidable digital marketing experts in their own right.
We are home to talented professionals and instructors who possess the insight and experience needed to spearhead the wide range of online and offline digital marketing courses that set our students up for a promising future in the field.
With our Courses, you can expect:
- Both online and classroom training available
- 100 hours of practical-based training covering 25+ Modules.
- Hands-on experience on 30+ Digital Marketing Tools
- 1-year access to classroom + online training
- Exposure to 6 Industry Projects with live experience
- Access to the E-learning platform.
- Dedicated Placement Portal
- International Internship and Paid Internship with Placement Assistance.
At MCTA, we understand how massive Digital Marketing’s scope in India is and arm our students with the right skills and knowledge to better capitalize on this trend and secure high-paying jobs.