Influncer Marketing Strategy

You surely might have heard of the term “Influencer.” However, before social media, being an influencer was limited to TV stars, celebrities, or leaders. However, since the dawn of the Internet, influencing power started delegating to bloggers, and in this modern era of digitalization, anyone has an opportunity to be an Influencer.

The influencer market is saturated, and therefore, you need proper planning and thorough research to build your influencer marketing strategy and pick the right influencer for your brand. 

In this article, we will discuss, What is Influencer marketing and the things you should know to build a strong Influencer marketing strategy. 

What is Influencer Marketing?

Influencer marketing is a marketing technique that uses influencers to market products and promotes brands. Influencer Marketing incorporates several other types of marketing like celebrity endorsements, endorsements from experts, or referrals.

Influencers are those who have a mass social following and hold the persuasive power to influence people’s opinions or decisions. As most of the global population is on social media, using influencer marketing can help you reach your niche targeted audience, which makes influencer marketing different from traditional marketing.

But the question is how to pick the right influencer for your brand. How to create a marketing campaign to capitalize the most out of Influencer marketing? Or What factors to keep in mind for building your influencer marketing strategy?

Things to Know Before Building Influencer Marketing Strategy:

With so many influencers on social media, it can be confusing for you to choose the right influencers and strategy that will benefit your brand and product; therefore, here are some things that will help you curate an effective strategy:

  • Set your goal:

Your goal is to reach a new audience or increase sales or launch a new product in the market. Having a clear set of goals will help you build a strategy in the right direction. Brands usually use influencer marketing to reach new audiences through influencers’ massive followers and engagement. Make sure to set measurable and achievable goals.

  • Identify your targeted audience:

 Before building an influencer marketing strategy, it is essential to know your target audience to use the right platform and choose the right influencers to reach them.

To identify your audience, create a customer persona for your brand. It will give you a better understanding of whom you are trying to reach. Based on your audience persona, you can choose those influencers whose content and follower base match your target audience.

  • Understand the influencer market and choose the right influencer:

Once you set goals and identify your target audience, try to understand influencer types and markets before you begin selecting influencers. Take time to learn about the geographies and how they may differ depending on what industry or niche of business you are running. The types of influencers you can explore to collaborate with are:

  • Blogger
  • Social media icons
  • Celebrities
  • Non-rival brands 
  • Niche or industry experts


  • Set your marketing budget:

Having a defined budget is always a good idea for your marketing strategy. Your budget will decide what kind of influencer you can approach and how much you can invest in content creation with the influencer. 

  • Give your Influencer a Creative Freedom:

Once you have set your goals, and audiences and chosen the right influencers, the last thing and most important thing that remains is how you will promote your brand and what type of content should be used. Most of the time, brands deliver content to influencers on what exactly they have to do, but you must provide them with their creative freedom.

Influencers know their audiences’ taste in content the best; hence they curate and deliver content that relates to their audience the most.


Influencer marketing can be a brand’s best friend. It can help drive sales, get more followers, or simply promote the brand. We hope that the above definition and influencer marketing tips will better help you understand influencer marketing. However, with the help of MCTA’s in-depth Influencer Marketing Course, you will be able to dive deeper into the influencer market and become an expert in the field. Also, you can upgrade your skills in marking with our Digital Marketing Course to become an all-rounder marketing specialist. MCTA’s Digital Marketing Course covers all aspects of digital marketing including SEO, SEM, Social Media Marketing, Email Marketing, Influencer Marketing, and many more.

Check out MCTA Digital Marketing Courses at