Career as Freelancer Digital Marketer

The world is getting online, and reality is shifting to virtual. With more and more people spending most of their time online, companies have started to shift their focus from traditional marketing approaches to Digital Marketing. Hence, digital marketing is one of the most demanding and prominent global careers.

Unlike other jobs, a digital marketing career gives you the freedom to choose whether you want full-time employment or want to build your career as a freelance digital marketer. However, one thing has to be common in both options: your skill sets and knowledge of digital marketing.

Digital marketing is a performance-centric job and needs special skills and talent to deliver results. There are numerous digital marketing courses available both online and offline for you to choose from and upgrade your skills. However, if you are looking for in-depth knowledge and practical experiences, we recommend you check MCTA’s Digital marketing course.

What is Freelance Digital Marketing and Digital Marketer?

Freelance Digital marketing is a service rendered to businesses or companies to help them sell their products or services online. In freelance digital marketing, you do not work as a full-time employee for anyone. Instead, you charge your clients based on per hour or project.

Freelance Digital Marketer:

A person providing their digital marketing expertise as a contracted freelancer is called a freelance digital marketer. As a digital marketer, you need to acquire multiple skill sets to offer a wide range of services as a freelancer.

Some of the Digital Marketing skills are:

  • Content and copywriting
  • SEO
  • SEM
  • Social media marketing
  • Paid advertising
  • Web page development
  • Strategy building
  • Email marketing

How to Become a Freelance Digital marketer

Digital marketing is a broader term and has lots of domains, and each of those domains has its specific set of skills to learn. You can either learn multiple domains and become a digital marketing expert, or you can choose to learn skills of a particular field and become a specialist in it.

If you want to become a freelance digital marketer, here are some guiding tips to help you.

Identify your interests and talents to develop skills:

Identify and make a list of things you love to do; it can be something like content writing, designing posts for social media, creating strategies to launch campaigns, or analyzing data and analytics. Once you decide what things you like to work on, focus on building strong skillsets for that domain.

Pick up your targeted niche:

Instead of reaching out to clients of different business categories, choose a specific type of business category that you would like to work with or have experience working within the past. This will make you an expert in that business category and helps in creating a strong portfolio for a pitch to such clients.

Become a brand yourself:

Yes, having a strong skill set and experience is important, but you need to be something different to stand out from the crowd. Make yourself a brand for the services you offer. Personal branding helps you get more reach to your targeted clients and gains you the trust among them.

Search for good Clients:

Demand for freelance digital marketers is massive, and you can get clients easily through personal referrals or networks. Still, if you are new in the business and looking for good clients to start with, then you should try building a profile and portfolio over freelancing websites like Upwork, Fiverr, etc.

After reading this article, we hope that you now have a good understanding of what freelance digital marketing is and how you can start your career as a freelance digital marketer. Being a digital marketer requires a strong skill set and a good track record of delivering desired results. To build a successful digital marketing career, check out MCTA’s Digital Marketing Course

MCTA’s Digital Marketing Course will help you launch yourself as a Digital Marketing Freelancer or Consultant and help you generate additional income through yor Digital Marketing Learnings.

To know more about our Digital Marketing Courses, please visit