Role of Digital Marketer

The Role of the Digital Marketer is constantly evolving. Different social media platforms are there to showcase your talent and earn money. An enthusiastic person who wants to learn and explore more is always scoping out trends to work efficiently. A digital marketer is mainly responsible for developing, executing, and managing strategic plans to promote the product or services for the designated brand and the company. They should be well-versed in digital space, which helps create traffic on the company’s website to get direct leads and customers. 

If you want to build a career in digital marketing, you can expect a few roles and responsibilities.

Key Role of Digital Marketer and Responsibilities:

1. Strategizing content 

Strategizing content answers, ‘Why you are creating content, ‘who your audience is, and ‘how you will deliver them in a way no one else can. Websites are like the digital visiting card of your company/ brand. Its design and functionality and the website’s content are the base of the marketing. Organizations typically use content marketing strategies to build an audience and achieve increased revenue, lower costs, or better customers.

2. Social Marketing 

To create face value in digital marketing, it is crucial to be updated on social media platforms. Posting and running campaigns should be done accordingly by analyzing the targeted audience. It lets the audience know more about the brand and keeps them engaged. A digital marketer is responsible for handling all the social media platforms. Social networking tools like Facebook, Instagram, Twitter, and LinkedIn make aware people of all the upcoming deals and offers the brand offers them.

3. Paid Ads

Paid advertising refers to the purchase of ad spots to attract traffic. The featured ads on websites and marketers or companies bid against their competition for keywords that pertain to their services or products. Google, Bing, and social media platforms are the most popular locations for your search and display ads.

4. Improving Website ranking

A digital marketer is responsible for the reach of the website. It includes optimizing the website’s structure, content for the search engines, and how they use paid advertising readily available in the digital space. SEO is essential as it makes the website more visible, leading to more traffic and more opportunities to convert prospects into customers. 

A Career in Digital Marketing

 You’ll be amazed to know that all these careers come under the tree of digital marketing. There are many options to choose from, and you can choose our career path according to your skills and interest. 

You can opt for the following careers in Digital marketing. 

– Video and audio production 

– Mobile Marketing

Search engine marketing

Search engine optimization

Social media handling


Email marketing 

– Marketing automation

– Content management curation 

– Web development

– Copywriting/ content writing

– Editing 

– Analytics

– Business marketing strategy 

For beginners, it is advised to get the hang of at least two options at once to explore what you are good at and how will you achieve it. But in case you want to be a digital marketing manager, you need to be a jack of all. 

Digital Marketing Jobs

This profession is at the forefront of growth regarding the scope of digital marketing. The Bureau of Labor Statistics (BLS) reports that the marketing field is projected to grow at 10% through 2030, fueled by the interest in advanced jobs.

Digital marketing job opportunities can be the following:
  1. Digital Marketing Manager
  2. Search engine optimization 
  3. Search engine marketer 
  4. Social media marketer
  5. Content marketing 
  6. Copywriter 
  7. Inbound Marketing 

I hope this article might have made you more excited about a career in Digital Marketing, and you must be curious to know more. MCTA offers you in-depth digital marketing courses and prepares you well for Digital Marketing Job and career. MCTA also helps in exploring the best suitable options for the candidate.