When planning to pursue an MBA in digital marketing, you may wonder if it is worth doing it in India.
First, let’s look at the world of digital marketing. As time evolves, the market is slowly moving into the digital marketing world. Thanks to extensive personalization and customization, brands are slowly starting to target potential clients using digital marketing and increasing their sales.
When businesses understand how indispensable digital marketing is for the present market scenario, the demand for digital marketers is also rising.
What do you mean by an MBA in digital marketing?
MBA in digital marketing is a 2-year management post-graduation course that imparts knowledge and training to use the present marketing tools on digital platforms to promote businesses, their products, and services to increase sales.
Previously MBA colleges only offered courses for Human Resources, Finance, Marketing, and Operations. But with the shift of the business world from the traditional to modern digital presence, a new vertical of MBA in digital marketing was established.
With the shift of the global market to digital platforms and the increasing demand for digital marketing experts, students are pursuing a course of 12-24 months that covers detailed branches of digital marketing, like branding, promotion, social media management, and more.
Is an MBA degree required to get a job in digital marketing?
An MBA in digital marketing is not a requirement to get a job in the industry. You can flourish if you have the skills to make strategies for social media and understand the workings of different digital marketing platforms.
But, having an MBA in digital marketing will help you get a thorough understanding and knowledge base about the industry. You might not make a splash if you jump into the ocean of digital platforms. But you can get practical exposure in the industry with an MBA in digital marketing.
How is it beneficial to pursue an MBA in digital marketing?
Having an MBA in today’s market is a bonus. But MBA courses generally focus more on traditional marketing strategies. So, a study in digital marketing is perfect for helping understand the global online market. There is also a massive demand for digital marketers, especially in India.
Unlike other courses, a digital marketing course with a reputed institute is a non-technical course. Students from any field can efficiently train and grasp the concepts. Unlike a regular MBA degree, which only specializes in Sales/Marketing, HR, Finance and Operations, digital marketing courses provide multiple fields like SEO, PPC, Social media management, content writing, inbound and outbound marketing, conversion rate optimization and more.
If you are looking for some more reasons why a digital marketing course is better than an MBA, they are:
- You do not need to worry about an entrance exam
- MBA in digital marketing takes almost 2 years, whereas a good digital marketing course can only take upto 4 months
- When considering an MBA in digital marketing, you need to spend a minimum of 8-15 lakhs, but a digital marketing course from a good institution will cost you rupees 60,000 to 1 lakh.
Eligibility Criteria for pursuing MBA in Digital Marketing
If you plan to pursue an MBA in digital marketing, you need to fulfill the following eligibility criteria:
- Have completed an undergraduate degree with a minimum of 50%.
- Should have a valid GRE or GMAT score
- Should possess a good TOEFL or IELTS score (if planning to study abroad)
- Should have a Statement of Purpose (SOP) drafted to highlight the motivation behind pursuing an MBA
- Should have two letters of recommendation (LORs)
- Should have a work experience of 2-3 years minimum
- Should have an updated and detailed resume
- Should read up on the MBA in digital marketing syllabus to make sure they know the coursework
Digital Marketing MBA vs. MCTA Digital Marketing Course
Digital Marketing MBA | MCTA Digital Marketing |
| 1. 2-year course | 1. Four months course |
| 2. Entrance exam required | 2. No entrance exam required |
| 3. Course fee – Minimum 2 lakhs, maximum 15 lakhs | 3. Starting from 7000 only |
| 4. Most universities have a cut-off of 50% in the undergraduate degree to apply for MBA. | 4. Anyone interested in Digital Marketing can apply for the course – freshers, housewives, professionals, entrepreneurs, or freelancers. |
| 5. Placement depends on the institution. | 5. 100% placement offered through in-house job portal. |
Why choose MTCA for Digital Marketing?
MTCA offers end-to-end digital marketing training programs to help people from various facets of life. You could be a housewife looking to set up your online store or an entrepreneur wanting to take your brand global. No matter who you are, MTCA can help you explore and understand the world of Digital Marketing.
Some reasons why you should choose MTCA are:
- Over 10,000+ trained students
- 3 Learning centers across Mumbai
- 100% Placement assistance
- 7 Industry recognized certifications – Google AdWords Search, Google AdWords Display, Google Analytics Certification, HubSpot Inbound Marketing, HubSpot Email Marketing, HubSpot Social Media Marketing, MTCA Certification.
- 1 Year free classroom training
- Financial assistance with 0 Cost EMI option
- Internship options
- Flexible batch time
Conclusion:
Now that you know everything about studying for an MBA in digital marketing in India, you understand that it involves a heavy investment of time and money. But with MTCA digital marketing courses, you can now compete with the top leaders to grow yourself without having to shell out lakhs.
You could pursue an MBA in digital marketing online with MTCA to help build your career from the comfort of your home. With their easy access to online classes, flexible batch timings, internship options, and 100% placement guarantee, MTCA is perfect for both young and old wanting to make their mark in the digital marketing world.
We wish you the best of luck!
Check out MCTA Digital Marketing Courses
