Digital Marketing Salary in Mumbai

Most people working in the digital marketing industry will tell you that the industry is booming. It is now one of the highest-growing career paths around the globe that offers high-paying digital marketing salaries. 

But should you believe everything you hear? 

Every business in every sector has moved into the digital landscape with high growth. This goes to show that everyone wants someone in digital marketing. So, without a doubt, the digital marketing industry now offers better payment options than most roles at the same level. 

So, if you want to be a part of a fast-paced, creative, and challenging industry, the digital marketing salary is perfect. Let’s take a look at what is the salary structure in Mumbai for digital marketing freshers, the skills required for each and some basic requirements you may need to have: 

  • SEO Specialist: 

If you have a strong analytical mind and like doing a semi-technical job, then an SEO Specialist job role is perfect for you. The primary goal of an SEO specialist is to generate target website traffic and help it rank on Google’s first page. Other skills you may need as a Search Engine Optimization Specialist are Keyword research, SEO copywriting and an understanding of WordPress. An SEO specialist with less than 1-year experience can earn an average salary of Rs. 190,000 – Rs. 2,00,000 per annum in Mumbai for an entry-level role. 

  • PPC Analyst: 

PPC or Pay-per-Click Analysts is one of the most emerging digital marketing careers in 2023. This job role is perfect for people with the knowledge and ability to profit from investments. Companies look for people who know about creating campaigns and understand the psyche of relevant clicks. The average salary for an entry-level PPC Analyst is Rs. 3 lakhs per annum. But it all depends on your skills. If you are an expert in Google AdWords, you can earn more than Rs. 3,50,000 per annum in Mumbai as well. 

  • Social Media Marketing Specialist: 

A marketing specialist job is perfect if you are interested in social media channels and how they function. Just as people use social media channels, companies are also jumping into the bandwagon to beat their competitors in the social media game. As a social media specialist, you must watch all organic and paid content quality on social media platforms. For an entry-level social media marketing specialist, you can earn a minimum of Rs. 2,50,000 per annum in Mumbai. 

  • Web Developer: 

A web developer needs to understand coding and have the ability to create attractive websites for different brands. Skilled developers analyze what users want and ensure that the graphics, content, and graphics used help provide a good user experience. A web developer needs to understand HTML coding, computer software, and some aspects of graphic design to create a website. The entry-level salary of a web developer with less than 1-year experience is Rs. 2,90,000 per annum in Mumbai. 

  • Search Engine Marketing Specialist: 

SEM or Search Engine Marketing Specialists are responsible for all search engine paid campaigns. If you like numbers and have excellent analytical skills, then SEM jobs are perfect for you. In most cases, PPC and SEM can be used interchangeably, but PPC refers to online ads, whereas SEM is not just limited to advertising. An average entry-level salary for an SEM specialist is Rs. 2,80,000 per annum in Mumbai. 

  • Paid Media Specialist: 

A paid media specialist helps bring traffic to web portals from online ads such as Google, Facebook and Instagram. As paid media specialists, you need to have both – a creative but an analytical mind. You must also identify which platforms reach your audience best and which creatives provide the best output. You can expect an average salary of Rs. 3 lakhs per annum in Mumbai for an entry-level paid media specialist. 

  • Content Writers: 

Everything starts from content – emails, social media posts, ad campaigns, Google ads, blogs, articles, listicles, etc. – are all part of the content writing world. As a content writer, you must be fluent in English and have a flair for writing. You also need to have strong keyword research skills. As a fresher in content writing, you can expect an average salary of Rs. 2,00,000 per annum in Mumbai.  


When planning your digital marketing career, you must remember that the figures mentioned above are only partially accurate. They can change based on location. People who work in cities like Mumbai, Chennai and Bangalore can get a higher salary than those working in cities like Pune, Delhi and Kolkata. 

Another reason why your salary may vary is your skills. If you have a higher level of mastery over digital marketing, you can earn better.

If you are looking for the Best Digital Marketing Institute In Mumbai to help you join the digital marketing industry, then MCTA is for you. MCTA provides students with structured courses that are industry specific. It also provides 100% placement support with over 80% of students getting placed in the top industries in and around Mumbai. MCTA also helps students get the best placement opportunities, conducts mock interviews, gets valuable feedback once the interview is done, and helps negotiate the joining salary for students selected. Overall MCTA provides digital marketing freshers with the opportunity to earn the best in the industry. If your overall interest in digital marketing is high, you can always reach for the stars.