A podcast has multiple elements required to come to life: a team, script, equipment, etc. But what if you have everything ready, and your series is up and running, but you have no listeners?
This is where SEO or Search Engine Optimization for podcasts comes in handy!
Why is SEO important for Podcasts?
SEO is one of the most important aspects of digital marketing. Overall, SEO is about optimising your content and platform to be visible to your target audience and attract organic traffic.
Google is responsible for 92% of online searches worldwide. This means that most of your target audience will start their search with Google. Again, another fact is that your audience will not find you unless your rank is in the top 10.
So how can you optimize your podcast SEO for your channel? Here are 9 tips:
9 Tips to Optimize your Podcasts for SEO:
Here are 9 tips to help optimize and build your SEO for podcasts:
1. Search For Topics That Generate Traffic:
One of the basic ways to optimize your podcast is to search for current trends. If you have a topic in mind, search for what people seek. This will help you broaden your content strategy and give insights into backlinks, SEO traffic and social media shares. The main idea is to remain relevant and keep looking for topics that help gather attention.
2. Keyword Research Is Important:
When creating relevant content for your podcast, you need to watch out for keywords. They must follow a clear theme or topic with a structure and choose the keywords that help describe their podcast.
Keyword research will help you understand which terms people seek and which will not work. But try to avoid keyword stuffing.
3. Give Your Podcast A Strong Voice:
Your podcast needs to have a strong voice. This is so that Google can interpret and understand the words spoken to pick the keywords. Mumbling makes it difficult for Google’s Natural Language Processing (NLP) to understand what is being said and harder for the AI to transcribe it.
Another good reason to have a strong voice and interesting topic is to help drive traffic organically as listeners become more intrigued.
4. Transcript Your Episodes:
Google’s speech-to-text feature helps automatically transcribe a podcast. But this does not mean it will be perfect. You need to make sure that there are no errors. Transcribing and cross-verifying information are time-consuming. But this editing helps you add SEO keywords to your podcast.
Attaching episode transcripts with your podcast helps make the topic more accessible. It also offers target audiences a way to search through what they want.
5. Providing Metatags And Metadata:
Adding the right metadata and metatags is a well-known SEO trend. Once you add the title, you need to add a description. This will help audiences understand what the content contains and help optimize searches.
Meta tags are also important for podcasts. Users can also find it easy to look for details. You can also add multiple relevant tags to ensure your podcast is easily discoverable on SERPs.
6. Divide Your Podcast Episodes Into Small Chapters:
Sometimes, podcasts can feel like having a casual conversation. But that does not mean that the podcast host should keep on talking; just like blogs, your podcasts need to have a theme and follow a structure. Divide your podcasts into smaller chapters to help make them more interesting. You can also add a content table with multiple titles. This provides them with the option of skipping content they do not like.
7. Creating A Proper Write-Up For Your Podcast:
Adding a write-up is very important for podcasts. This gives audiences a glimpse into a podcast before they listen to the file. In this write-up, you can also add keywords. This write-up should be confused with a transcript. The transcript captures all details, whereas the write-up is a summary. Transcripts also help search engines understand what the podcast is about.
8. Sharing Social Media Channels To Attract Links:
Social media is the best way to attract audiences. You can also find the success of a podcast that showcases the number of times it has been liked, shared and commented on social media platforms.
You also need to choose the social media platforms based on the topics you talk about and the audience base who use them.
9. Reviewing:
Reviews are the best way to increase SEO ranking. If your listeners enjoy your podcast, then provide them with a review. This helps indicate the quality of the podcast. This will also improve your podcast’s social media proof. This is important for podcast SEO as it highlights your channel’s success.
Conclusion
Now you know everything about podcast-related SEO strategies. Although the podcast boom is important, most of these strategies are similar to what content marketing has used for years. One thing is positive: the higher the ranking, the more traffic, the more listeners, and the more loyal audiences.
Other than adding keywords and tags, a great way to engage with audiences is to post audiograms with the best moments from your show. This will give an audience a brief glimpse into your show and highlight what they can expect from your podcast. If you want to learn more about the Seo For Podcasts then visit MCTA – One of the Best Digital Marketing Institute In Mumbai.
