Did you know it is more difficult to get one million subscribers on YouTube than one million followers on Facebook? But in order to make it big on YouTube, you need to make unique content. 

So, let’s look at how you can create trending content per your niche. 

Which is the best content for YouTube Channel? 

Here are some easy content ideas for YouTube channels: 

1. ‘How-to’ guides: 

There are multiple ways of learning, and everybody chooses the easy option. The combination of auditory, visual and kinesthetic ways of learning are the best options, such as ‘how-to’ guides. These guides are great for learning both auditory and visual. 

2. Celebrity gossip: 

People like following the lives and gossip of celebrities. Initially, it was in magazines and newspapers, but now everyone has turned to YouTube channels. One of the best examples of this is the TMZ celebrity channel. 

3. Educational videos: 

Most students go to YouTube for educational guidance and to answer queries. Having all the details you need before consulting a career counsellor is always helpful. When planning your YouTube channel, you need to select your niche and include your student experience. 

4. Personal financial videos: 

Everybody is looking into planning their finances and increasing their wealth. One way to establish financial authority is to share your knowledge. Invite financial gurus and experts as guests to your channel that will guide your audience. 

5. Vlogs: 

A vlog or short video blog is perfect for YouTube channels. So, talk about your experiences or share videos about the incidents. Once you get a good following, you must start vlogging about your life. 

6. Product Reviews: 

Product reviews are the top reason that people turn to YouTube. With so much information out there, users need clear details to make an informed decision. From make-up to food items to luxury cars – YouTube is the perfect place to host product reviews. Customers want to see how the make-up will look or how a specific food item is made. 

7. Unboxing videos: 

Unboxing videos like review or haul videos give people the perfect first-hand impression of the products. These are the best videos, as people are interested in what the products look like, how they feel or how they perform. 

8. Gaming videos: 

Some of the best YouTube channels are gaming videos. If you like gaming, then highlight how to beat a round or some tips and tricks to be the best gamer. You can also get some guest gamers and play against each other. 

Tips for YouTube Channel beginners: 

Now that you know the different types of YouTube channels you can create, let’s take a look at some tips you can follow: 

1. Understanding the purpose: 

Understanding the purpose of a YouTube channel is the first step in creating a channel. Ask yourself questions like – do you want to share the information you have with the world? Are your videos part of your strategy? What is the sole purpose of your channel? Once you have a clear idea in your mind, you can start moving forward. 

2. Verify your account: 

After creating a YouTube account, verify it to access specific features like customized thumbnails. 

3. Create a properly sized banner: 

For any social media channel, the first impression is the last impression. So, if you have an interesting banner, then it will entice users to click on the video or explore your channel. 

4. Reaching your niche audience: 

Find your niche audience and create content that is focused around it. Research topics that connect to your audience and showcase how watching your video can create value. Also, remember to create content from an industry expert’s view. 

5. Start recording and posting: 

Do not overthink about your channel. Just start recording, editing, and posting. But remember that it needs to connect with your audience and should not hurt the sentiments of people. 

6. Check SEO research: 

YouTube is not only a place to watch videos but also a search engine. Familiarize your channel with SEO practice for YouTube. Remember to add keywords in your title, metadata, and descriptions. 

7. Track analytics: 

Always remember to keep checking analytics. Apply the insights you get to your existing and future strategies. 


Having a YouTube channel does not mean that you can post anything and everything. You need to find your niche audience and create content that resonates with them. Always start by looking for areas that no one is currently exploring or an idea that is brand new. That way, you can become an expert in that sector. Also, check what others are doing. See which videos connect with the audience the best. 

You could always do a digital marketing course to help you build your own YouTube channel or help those who want to build one. If you want to learn more about building your own YouTube channel, check our website for more details.