Professionals in the digital marketing industry always look for ways to help their organization promote their products and services online. They aim to research their target audience, follow the social media algorithm, gather data, and create content that helps increase a company’s awareness and increase sales. If you are interested in exploring some job opportunities in the digital marketing sector, here are 11 options you can look for:
11 Job types in Digital Marketing
1. Digital Marketing Intern:
A digital marketing intern helps assist a company with its advertising efforts which helps them gain experience. Depending on the type of brand they work for, digital marketing interns may have to:
- Research marketing trends
- Manage social media accounts
- Analyze social media platform data
- Write content for posts, websites, and online platforms
2. Social Media Specialist:
Social media specialists are meant to oversee their companies’ or clients’ social media accounts. If they work for a digital marketing agency, they may have to manage several clients’ accounts on multiple social media platforms. Social media specialists need to use their knowledge to understand how different social media platform algorithms work and how to make creatives or content that resonates with the target audience. They may also need to create ads, track their analytics, and build reports. They must also collaborate with web developers, content creators, and copywriters to give a full strategy to the client.
3. SEO Specialist:
SEO Specialists optimize websites and their content to help improve their ranking on SERPs or Search Engine Results Pages. They research what keywords people look for, analyze the existing content, and assess competitors’ websites. SEO Specialists help make changes that make it easier for people to find their content and increase overall website traffic. They are also known to understand programming languages, hardware platforms, and operating systems to help improve a website’s loading speed and make it more user-friendly.
4. Graphic Designers:
The primary job of graphic designers is to create visually appealing content by combining text, images, colors, and illustrations that appear to attract customers visually. They create graphics for websites, social media posts, mobile apps, digital ads, email newsletters, and more. Graphic designers use special computer software to create these images, such as Photoshop and Illustrator. They also design logos and other brand identity images for their client. Graphic designers must work alongside photographers, ad specialists, and videographers to create well-thought of digital marketing campaigns.
Copywriters give written content for multiple marketing materials like digital ads, social media posts, websites, blogs, and emails. They research the target audience and identify the different types of content that might appeal to them. Copywriters work with clients to understand the tone of voice and the different writing styles available. They also collaborate with ad specialists, photographers, web developers, and graphic designers to create persuasive marketing campaigns.
6. Digital Marketer:
A digital market oversees all the online ad campaigns organizations implement. They help manage social media platforms, eCommerce stores, websites, and emailers. The primary goal of a digital marketer is to create long-term campaigns that support the overall business objective. This includes increasing brand awareness, driving traffic, and generating sales on the organization’s website. They are also known to use digital analytics to help monitor website traffic and help track customer behavior.
Videographers record promotional marketing and capture informational videos, presentations, ads, live events, interviews, and behind-the-scenes footage. Videographers often need to edit video footage to create content for multiple digital platforms like websites and social media channels. They must collaborate with social media specialists, graphic designers, creative directors, and others to create videos matching the company’s brand and persona.
8. Front-end Developer:
9. Content Strategist:
The main function of a content strategist is to research the multiple types of written and visual content a brand’s target audience will enjoy. They also develop multiple campaigns for photoshoots, videos, blogs, and graphics that match the brand’s style, tone, and aesthetics. The main goal of a content strategist is to create engaging content that helps increase sales and improve brand loyalty. They often need to work with videographers, designers, content writers, and photographers to execute the campaign seamlessly. They also have to track the performance of each campaign, analyze results and utilize the information to create better content strategies in the future.
A photographer needs to capture the idea or concept of a campaign using their cameras. Digital marketing agencies hire photographers to help create visuals for ads, websites, and social media posts. There are multiple areas in which photographers may specialize, such as product photography, lifestyle photography, portraits, and food and event coverage. Photographers need to edit the photos taken and share the final copies with the digital marketing team for promotional purposes.
11. Project Manager:
The project manager oversees every project stage – from initial planning to final execution. In the digital marketing sector, project managers need to develop the initial blueprint for a campaign, collaborate with the creators, delegate tasks to other team members, and track, analyze, and generate reports to identify which campaign was successful. Project managers must also check ad budgets, establish timelines, and provide regular communications to clients. They are also responsible for hiring and training new team members so that they understand the client’s expectations.
Choosing the Right Career
When embarking on a new Digital Marketing Career path, there are multiple options you can choose from. But the good news? There is always a chance to branch out. You may notice that some job descriptions have certain aspects that overlap. Any skill you develop for one job role can be pivoted into another. So, there is always a chance to grow.
But, choose a sector that intrigues you the most and stick to it. You may be the next Brian Dean or Mr. Beast!