Highest Paid Digital Marketing Skills in Demand in 2023

Digital marketing is all about connecting with your potential customers, understanding what works for them, and delivering the content best. But as a digital marketer, not only are your skills important, but in some cases, you may even need a degree. 

Digital marketing has seen huge growth due to the pandemic and is moving from simple ad creation to data analysis. With AI and technology seeing an upward shift, some digital marketing skills will be in high demand in 2023. 

So, here’s our list of the top highest-paid digital marketing skills that are in demand in 2023: 

  • Data Analysis: 

If you want to be considered a data analyst, you might need to develop some technical skills. Millions of data are available, but if it is not analyzed properly, it can be detrimental to your business. Analysis of data lets you know if the campaign you ran was a success or a failure. It also provides insights that can be used to tweak the campaign to help improve it. Data can help you sort through customer likes and dislikes and can help you target the right audience. The ability to use data to analyze campaigns and spot different trends is a highly in-demand skill that most business owners seek out. 

In fact, according to Ambition Box, a data analyst can earn about Rs. 4.4 LPA approximately. 

  • SEO: 

Search Engine Optimization, or SEO, is another skill most businesses seek. SEO is your best bet to helping your website outrank your competitors and increase traffic to your website. SEO is both a technical and analytical field that needs someone who understands how algorithms work, the way search engines function, and a creative mind to understand how content can be linked to search results. 

One of the biggest reasons SEO is a highly-demanded skill is the evolution of algorithms. When the algorithm changes, SEO specialists must also change their content tactics to ensure their websites are optimized for search engines. 

Ambition Box says an SEO specialist will start their salary around approximately Rs. 2 LPA. 

  • Content Marketing: 

Potential customers are not impressed with your offers’ flair and pomp. They are more impressed by the content you put out. So, content marketers must churn out high-quality content that helps drive traffic to the right web pages. Another reason content marketing is so important is that it is an unpaid promotion, so people who click on your page and read it have a high intention to buy. 

Content marketing is a highly creative job considered the backbone of all digital marketing strategies and plans. 

According to Ambition Box, content marketers make around Rs. 6 LPA. 

  • Social Media Manager: 

Social media marketing is a skill that most digital marketers need to develop to grow in the industry. Social media promotes a business through platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. As a social media manager, you must have a clear image of creating and running social media ads, content marketing, a little designing, and data analysis to help choose the best channels to run campaigns to increase ROIs. 

Social media management is a high-demand career due to the growth in social media for businesses in the current market scenario. Social media managers are responsible for creating, managing, and assessing campaigns on social media platforms to help connect with customers, increase brand awareness, or get leads. 

Ambition Box says entry-level social media managers can earn up to Rs. 2.7 LPA. 

  • Website Developer: 

A website developer job is perfect if you are interested in coding and want to create attractive and functional websites. Considered one of the highest in-demand jobs of 2023, most website developers must create fully functional websites that can be accessed globally. So, if you have a good website that is functional and appealing, it will help attract more customers. As a website developer, you must have a degree or a course certification in coding. You will also need to be proficient in a programming language. 

As per Ambition Box, web developer freshers can rake in Rs. 3 LPA. 

  • Graphic Designer: 

One of the most lucrative and creatively-challenging jobs in high demand in digital marketing in 2023 is that of a Graphic Designer. To be considered a designer, you need to understand Photoshop or Illustrator. Some companies might even want to see a certification or a degree in graphic design. 

Designer freshers will earn up to Rs. 3 LPA per Ambition Box. 


We suggest looking into digital marketing if you plan to learn a new skill. It is one of the highest-growing careers, and this wave will only continue. With the impact of COVID-19, it has shown the world that the digital sphere is the next step in marketing. 

As per market standards, digital marketing jobs are said to grow exponentially by 2023. This means that it is here to stay. So, look for a skill that interests you and connect with us at MCTA to know how we can help you join this booming industry today!