How To Build Digital Marketing Strategy For A Start

Launching a start-up is like skydiving – it can be a thrilling experience with an element involved. But seeing your hard work lead to success is a great feeling. 

The world is now full of digitally savvy business owners. As a new start-up owner, you need to understand the critical role digital marketing plays in the success of any business. 

But, if you want to take the leap with a digital marketing strategy, do not panic. Here are some tips to help you: 

1. Looking Into Keyword Research: 

Any buyer’s journey begins with the right keyword. Keywords act as strategy blueprints from SEO to PPC ads and even for some social media ads. When you find more relevant keywords, you have better chances to target the right customers for your brand. 

Some other essential aspects to keep in mind are: 

  1. Branded keywords – These are targeted for your PPC ads and must include branded keywords. 
  2. Existing keywords – if two or more pages in your website target the same keyword, it cannibalizes search engine results pages and hurts your overall ranking. 
  3. Funnel Stage – check which keywords you must choose for potential customers at different sales funnel stages. 

Once your keyword research is ready, you can start building an organized campaign, create a content calendar, optimize your website, write good ad copies, and design exciting landing pages that want action. 

2. Review Your Website: 

The top search result on Google’s organic listing has an average CTR of 27.6%. So, your website quality directly affects your digital marketing strategy’s success. The developers at Google work hard to ensure every user has a seamless experience that answers their questions. But to accomplish this, Google uses web crawlers that index and read the website pages and uses algorithms with ranking factors to signify how they are relevant and helpful to a user. If you want to ensure that your website has a better chance of ranking, use tools like Ahrefs and Seoptimer to help you run a thorough website audit. 

If you have a high-quality and engaging website, then Google will reward you by helping your website appear organically in front of searchers and encourage them to buy your products. So, ensure your website is top-notch in everything, from design to technical SEO to image placement. 

3. Optimizing Your Knowledge Base: 

As per Salesforce, 89% of millennials use search engines to connect with customer service before calling. This means that start-ups need to start working on their knowledge base that helps provide excellent resources on their website. It can be anything from FAQs to technical documentation to how-to guides – offer your customers the best experience online. 

With these tutorials and answers to queries, you provide your customers with a knowledge base. These also help plan your search engine optimization strategy and content marketing. While most start-up owners will tell you that this is a time-consuming process, it is crucial to help your business stand out from the crowd of competitors. 

4. Research A Proper Audience Guide To Help Plan Your Social Media Marketing Strategies: 

Most start-ups look to Facebook to debut their brand on social media. This is because it has the highest global reach. But Facebook might not be the best platform for you. So, you need to understand where your audience is, what influences them, and where they spend their time on social media. 

Having a proper audience research strategy helps track what your audience wants and what they are ready to talk about. But how to conduct one? 

Start by engaging in organic conversations with your target audience to learn what they like, what social media accounts they follow, what issues they may face, and which social media platform is their go-to. 

Once you have information about the who and the where you can start creating content on social media platforms that makes more sense for your start-up. 

5. Track Your Competitors: 

Thanks to the exponential growth in technology, with nearly 5 billion global internet users, more and more people are going online to buy products. Because of this, multiple competitors keep popping up in the market. But this is a good thing if you plan your business strategically. 

You can utilize your competitors’ details to your advantage by seeing what works for them and any loopholes they have in their products or services (that you might be offering). While copying or mimicking a brand is unethical, you can use their tactics to create a strategy that works with your start-up. 


A proper digital marketing strategy for your start-up is a concept that has been introduced previously. It is just a process that most start-ups use to increase their online presence. So, remember to create a website that resounds with your audience but ensures that all the technicalities are available to ensure users find what they want. 

Also, build an excellent social media presence and optimize your profiles, posts, and tags. Remember to work on your content marketing strategy as well. 

But most of all, try creating realistic ideas so that you have goals that can be achieved easily. Otherwise, you might not see any success. Also, do not make the mistake of relying solely on paid traffic campaigns. It is quite risky and can stop growth. Try to balance between an organic and inorganic campaign so that you can predict your company’s overall development and help your start-up reach new heights. 

Want help understanding how digital marketing strategy can affect your start-up? Why not talk to our experts at MCTA? We provide certification courses that entrepreneurs can enroll in to help them understand how digital marketing can further their business. So, visit our website today!