Why You Should Learn Digital Marketing to Stay Relevant

More and more businesses are slowly moving online as the digital marketing industry surges. Most customers now communicate with brands online rather than in storefronts, meaning businesses that do not target their customers online will start getting left behind.

Digital marketing strategies are one of the most essential parts of any brand’s marketing plans. This is because companies now want to target the 78% of users that conduct their research for products online. This means businesses are looking to hire more and more people for their digital marketing efforts.

This is why you should study digital marketing. Your skills can be utilized to fill the gap in the market and help open new economies for brands on a global level.

10 Reasons To Learn Digital Marketing

  • Easy To Go Up The Career Ladder:

With the availability of entry-level jobs that only require a little experience, there is no real barrier to entering the digital marketing job sector. If you have the right qualifications and a little experience, you can get a better job with a better salary. If you are switching careers or have graduated recently, it helps to have a certification in digital marketing. But do not get discouraged if you have to start from a lower rung in the job market; there is plenty of scopes to grow.

  • High Demand In The Market:

As the digital marketing industry continues to grow, the demand for digital marketers is also growing with it. Businesses are now slowly understanding the value of promoting their brand online and are looking to hire people in digital marketing. There will be a higher demand in the future, so now is the time to learn more about the industry with expert digital marketing certification courses.

  • Multiple Job Roles:

One of the biggest advantages of choosing digital marketing as a career is the multiplicity of career paths available. The jobs in this sector are highly diverse so that you can specialize in sectors such as SEO, social media management, email marketing, content marketing, and more. Whatever your passions or skills, you will find a role in this industry to help you thrive. If you have a digital marketing certification, you can easily switch roles, and most skills can be transferred.

  • Flexibility:

Even before the pandemic hit, digital marketing agencies offered flexible working hours. In the present scenario, it is highly uncommon for a digital marketing agency to not provide flexible working hours, with some companies even allowing you to work from home. A career in digital marketing is also perfect for those who want to work as freelancers. Because most jobs are online, people can work from anywhere.

  • Developing A New Skill:

There are multiple roles within the digital marketing industry that you will be exposed to once you enter it. This will help you grow a set of diverse skills. You become an asset in the competitive job market when you have such diverse skills. You can grow your skills in content writing, website development, SEO, social media management, and more. If you ever decide to move from one facet of digital marketing to the next, you can be assured that your skills will be considered.

  • Highly Competitive Salary:

Most people want to join the digital marketing industry because there is a bigger chance of growth. Compared to other industries, digital marketing salaries are much higher, and there is a bigger potential to earn more when you progress in your field. The average salary of a digital marketer with 1-8 years of experience can range from Rs. 2.3 lakhs to Rs. 9.4 lakhs per annum. As the demand for digital marketers grows, the money spent by brands will also continue to grow, and so will salaries.

  • You Can Be Highly Creative:

If you are creative, then learning digital marketing is perfect for you. The role of a digital marketer will help you combine your professional goals with your creativity. You can choose from multiple options, such as copywriting, graphic designing, videography, etc. When you work for agencies, your clients will keep changing, allowing your creativity to flow. Bold, new, and innovative ideas are always welcome in the digital world so that you can be as creative as possible.

  • Rapidly Growing Industry:

The digital marketing industry is continuing to grow exponentially. According to a report by GroupM, ad expenditure in India is supposed to reach Rs. 1,46,450 crores in 2023. The figures will only keep increasing in the coming years, so the future is bright for people in the digital marketing sector. As long as technology continues to grow and our reliance on the internet continues, it is hard to imagine how the industry will not keep growing.

  • Secure Jobs:

Job security is one of the biggest reasons you should consider learning digital marketing. Even though the market is highly competitive, plenty of opportunities are available with varied job roles. This means that there is longevity when it comes to choosing a career path. With the present global recession taking place, digital marketing is still growing at alarming rates, and so are career options.

  • Benefits People With Team Player Personalities:

One of the biggest digital marketing skills you require is to be a team player and communicate. If you have these two traits, then you will fit into the industry well. Most digital marketing roles require strategizing and handling complex issues as a team. You will need to work alongside and parallel to other roles to make a brand successful. So, digital marketers tend to build connections and networks within the industry themselves. This way, they receive support from one another and build lasting relationships.


Now that you know the benefits of learning digital marketing, it is now time for you to choose a Digital Marketing Institute In Mumbai that prepares you for the professional world.

This is why MCTA is perfect for you.

We provide students with more than 80+ hours of classroom sessions, practical exposure to live campaigns, industry-recognized certifications, and 100% placement support. With expert faculty with more than 10+ years of experience and state-of-the-art infrastructure, we provide students with exposure to the market and help them choose the right career path for themselves.

So, choose the experts; choose MCTA!