Join The Best Digital Marketing Courses in Mumbai

Modules Covered

Search Engine Optimization + WordPress Web Design 16 Hours

In this module, you will master on various tools and techniques involved in getting your website appear in the top positions of search engines.

In this module you can learn:

Website, SEO Competition & Ranking Analysis
Keyword Research & Optimization
On Page Optimization
Off Page Optimization
Landing Page Optimization
Mobile SEO & more.

Download the detailed syllabus here.

Google Analytics 4 Hours

Here you learn everything about Google Analytics & Webmaster Tools to analyse some interesting statistics on your website performance.

In this module you can learn :

Download the detailed syllabus here.

Search Engine Marketing 14 Hours

Learn how to successfully run paid campaigns using Google Adwords including PPC campaigns, Remarketing, Video Ads, Shopping Ads, Gmail Ads & many more.

In this module you can learn :

Account Set Up & Campaign Creation
Keyword Research, Evaluation & Short listing
Quality Score & Ad Performance Tracking
Video Advertising
PPC Ads, Display Ads, Shopping Ads etc.
Remarketing & more

Download the detailed syllabus here.

Mobile Marketing 5 Hours

In this module, we cover all the key elements involved in Mobile Marketing such as SMS marketing, Advertisement on mobile applications, Push notifications etc.

In this module you can learn :

Fundamentals of Mobile Marketing
Importance of mobile friendly website and content
Push notifications
In-app notifications
App building and monetization
App Store Optimization & more.

Download the detailed syllabus here.

Social Media Marketing 18 Hours

This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, Blogging and many more.

In this module you can learn :

Basics of Social Media Marketing
Account Set-Up & Usage tips
Facebook, Twitter, LinkedIn & YouTube Advertising
Blogging & Blog Optimization
Online Reputation Management
Social Media Analytics & more

Download the detailed syllabus here.

Email Marketing 4 Hours

Master on all the best practices of email marketing including mailers, strategy, email software, reports & analytics in Email Marketing.

In this module you can learn :

Importance & Benefits of Email Marketing
Email Marketing Facts & Metrics
Creating an effective email marketing strategy
Designing engaging content for mailers
Campaign Set Up & Report Generation
ROI Strategy & more.

Download the detailed syllabus here.

Whatsapp & Webchat Process 2 Hours

Nowadays customers are getting more comfortable with communication via live chat. In this module, you will learn about how to generate revenue for your business using Whatsapp and Chatbots.

In this module you can learn :

Download the detailed syllabus here.

Drip Marketing 4 Hours

This covers the lead nurturing process and best practices to improve your lead to conversion rate with the help of communication automation drip marketing techniques.

In this module you can learn :

Download the detailed syllabus here.

Influencer Marketing 4 Hours

Learn the art to grow most loyal customers & increase brand awareness with the help of an influencer such as celebrity, blogger etc.

In this module you can learn :

Exploring Influencer Marketing Fundamentals
Developing Influencer Marketing Strategy
Finding Right Influencers for your Business
Influencer Engagement Plan
Tips to Pitch Influencers to Convince them
Measuring Effectiveness & more.

Download the detailed syllabus here.

Affiliate Marketing 4 Hours

Affiliate marketing is one of the most popular ways to monetize your online content. This session will teach you how you can start earning a passive income as an affiliate marketer.

In this module you can learn :

Overview of affiliate marketing & networks
Different Commission Structures
Introduction to affiliate networks
Affiliate merchant program & affiliate marketer program
Budget and strategy planning
Tracking algorithms & more.

Download the detailed syllabus here.

E-Commerce & Drop Shipping 4 Hours

In this 4 hours session, we will focus on advanced strategies that will teach you how you can start your own e-commerce business & grow it with the use of drop shipping.

In this module you can learn :

Setting up a E-Commerce Online Store
Inventory Management
Store Promotion & Marketing Techniques
Increasing Traffic to Online Store
Understanding Drop shipping Fundamentals & Concepts
Setting Up a Drop-Shipping Business & more.

Download the detailed syllabus here.

Media Buying & Planning 4 Hours

This module will train you on all aspects involved in the selection of a right platform and right techniques to executive your advertising campaigns effectively.

In this module you can learn :

Download the detailed syllabus here.

Get Hands-on Practical Training On Following Tools

Advance Digital Marketing Courses In Mumbai – Syllabus

Master Program in Digital Marketing is designed to help students, working professionals & entrepreneurs develop 360 degree skill sets in Digital Marketing across 12 core modules. The objective of this advance Digital Marketing Course in Mumbai is to allow each participant learn various methods to manage a brand or product online leveraging various platforms in digital marketing thus creating a strong online presence for the brand.

The course includes 80 hours of intensive classroom training with practicals.

Ideal for Freshers, Working Professionals, Marketing & Sales Professionals, Digital Marketing Professionals and Business Owners, MCTA’s Master Program in Digital Marketing is focused on the practical and active learning to build key competencies in Digital Marketing with most essential subjects allowing greater understanding in this field.