Digital Marketing Institute in Mumbai - Executive Program image

Best Digital Marketing Courses In Mumbai

  • 80 hours of intensive classroom training
  • 12+ Core Modules Covered in Digital Marketing
  • Hands-On Training on 10+ Digital Tools
  • 7 Industry Recognized Certifications
  • Internships & Placement Assistance
  • 1 year Alumni Status
  • Access to Free Workshops conducted throughout the year
  • 1 year free access to Placements Portal

Modules Covered

In this module, you will master on various tools and techniques involved in getting your website appear in the top positions of search engines.

In this module you can learn:

  • Website, SEO Competition & Ranking Analysis
  • Keyword Research & Optimization
  • On Page Optimization
  • Off Page Optimization
  • Landing Page Optimization
  • Mobile SEO & more.

Download the detailed syllabus here.

Here you learn everything about Google Analytics & Webmaster Tools to analyse some interesting statistics on your website performance.

In this module you can learn :

  • Analyzing Real Time Data
  • How to Customize Dashboard & Widgets
  • Creating Intelligent Events & Shortcuts
  • Audience Overview
  • Goal Creation
  • Reporting, Inpage Analytics & more.

Download the detailed syllabus here.

Learn how to successfully run paid campaigns using Google Adwords including PPC campaigns, Remarketing, Video Ads, Shopping Ads, Gmail Ads & many more.

In this module you can learn :

  • Account Set Up & Campaign Creation
  • Keyword Research, Evaluation & Short listing
  • Quality Score & Ad Performance Tracking
  • Video Advertising
  • PPC Ads, Display Ads, Shopping Ads etc.
  • Remarketing & more

Download the detailed syllabus here.

In this module, we cover all the key elements involved in Mobile Marketing such as SMS marketing, Advertisement on mobile applications, Push notifications etc.

In this module you can learn :

  • Fundamentals of Mobile Marketing
  • Importance of mobile friendly website and content
  • Push notifications
  • In-app notifications
  • App building and monetization
  • App Store Optimization & more.

Download the detailed syllabus here.

This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, Blogging and many more.

In this module you can learn :

  • Basics of Social Media Marketing
  • Account Set-Up & Usage tips
  • Facebook, Twitter, LinkedIn & YouTube Advertising
  • Blogging & Blog Optimization
  • Online Reputation Management
  • Social Media Analytics & more

Download the detailed syllabus here.

Master on all the best practices of email marketing including mailers, strategy, email software, reports & analytics in Email Marketing.

In this module you can learn :

  • Importance & Benefits of Email Marketing
  • Email Marketing Facts & Metrics
  • Creating an effective email marketing strategy
  • Designing engaging content for mailers
  • Campaign Set Up & Report Generation
  • ROI Strategy & more.

Download the detailed syllabus here.

Nowadays customers are getting more comfortable with communication via live chat. In this module, you will learn about how to generate revenue for your business using Whatsapp and Chatbots.

In this module you can learn :

  • Getting started with chatbots
  • Lead Generation through chatbots
  • Integrating chatbots with website
  • Tracking visitors through GA
  • Visitor engagement
  • Webchat Analytics & more.

Download the detailed syllabus here.

This covers the lead nurturing process and best practices to improve your lead to conversion rate with the help of communication automation drip marketing techniques.

In this module you can learn :

  • Understanding Drip Marketing
  • Building Subscriber List
  • Automated Workflows & Campaign Design
  • Automation Rules
  • Reporting
  • Analytics & more.

Download the detailed syllabus here.

Learn the art to grow most loyal customers & increase brand awareness with the help of an influencer such as celebrity, blogger etc.

In this module you can learn :

  • Exploring Influencer Marketing Fundamentals
  • Developing Influencer Marketing Strategy
  • Finding Right Influencers for your Business
  • Influencer Engagement Plan
  • Tips to Pitch Influencers to Convince them
  • Measuring Effectiveness & more.

Download the detailed syllabus here.

Affiliate marketing is one of the most popular ways to monetize your online content. This session will teach you how you can start earning a passive income as an affiliate marketer.

In this module you can learn :

  • Overview of affiliate marketing & networks
  • Different Commission Structures
  • Introduction to affiliate networks
  • Affiliate merchant program & affiliate marketer program
  • Budget and strategy planning
  • Tracking algorithms & more.

Download the detailed syllabus here.

In this 4 hours session, we will focus on advanced strategies that will teach you how you can start your own e-commerce business & grow it with the use of drop shipping.

In this module you can learn :

  • Setting up a E-Commerce Online Store
  • Inventory Management
  • Store Promotion & Marketing Techniques
  • Increasing Traffic to Online Store
  • Understanding Drop shipping Fundamentals & Concepts
  • Setting Up a Drop-Shipping Business & more.

Download the detailed syllabus here.

This module will train you on all aspects involved in the selection of a right platform and right techniques to executive your advertising campaigns effectively.

In this module you can learn :

  • Understanding Online and Offline Media
  • Consumer Behaviour and Market Research
  • Media Math & Media Mix
  • How to build a Media Strategy
  • Monitoring & Optimizing Ad Performance
  • Media Budgeting & more

Download the detailed syllabus here.

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