Digital Marketing Institute in Mumbai - Executive Program image

Post Graduation in Digital Marketing

  • 130 hours of intensive classroom training
  • Duration: 6 months + 2months internship
  • 30+ Core Modules Covered in Digital Marketing
  • Hands-On Training on 30+ Digital Tools
  • 7 Industry Recognized Certifications
  • Internships & Placement Assistance
  • 2 year Alumni Status
  • 2 year Placement Assistance

Modules Covered

"Learn how toLearn Microsoft Office basics in this concise course module for productivity success."

In this module you can learn:

  • Text Basics
  • Formatting Text
  • Tables
  • Quick Access Toolbar
  • Inserting Illustrations
  • Proofing Features
  • File Conversions
  • Layout settings
  • Basic Formulas

Discover the Foundations of Digital Marketing in this introductory course module for online marketing success.

In this module you can learn:

  • What is Digital Marketing
  • Advantages of Digital Marketing
  • Difference Between Traditional and Digital Marketing
  • Understanding each component in Digital Marketing
  • Key Performance Indicators in Digital Marketing
  • Career Opportunities in Digital Marketing
Learn how to create your own website for business and how to create & manage your blog with keyword rich content to increase your exposure and rankings.

In this module you can learn:

  • Introduction to Domain, Hosting & CMS
  • Understanding the dashboard
  • Publishing content on the website
  • Adding structure to the website
  • How to convert Website Traffic to Leads or Social Media Followers
  • Adding a Carousel to the website
  • Techniques to organise content
  • Generate User Access to the website
  • Blog Management
Learn the easy, visual and code-free way to build a beautiful & effective landing page in WordPress using Elementor.

In this module you can learn:

  • What is Page Builder
  • Installing Elementor
  • Using elementor to design landing page
In this module, you will master on various tools and techniques involved in getting your website appear in the top positions of search engines.

In this module you can learn:

  • Website, SEO Competition & Ranking Analysis
  • Keyword Research & Optimization
  • On Page Optimization
  • Off Page Optimization
  • Landing Page Optimization
  • Mobile SEO & more.
Here you will learn everything about Google Analytics & Tag Manager to analyse some interesting statistics on your website performance.

In this module you can learn.

  • Introduction to GTM
  • Setting Up Google Tags
  • Introduction to Google Analytics
  • Setting Up Google Analytics
  • Admin Panel Navigation
  • Google Analytics Layout
  • Key Performance Metrics In Google Analytics
  • Audience Report
  • Acquisition Report
  • Behavior Report
  • Conversion Report
Learn how to successfully run paid campaigns using Google Adwords including PPC campaigns, Remarketing, Video Ads, Shopping Ads, Gmail Ads & many more.

In this module you can learn:

  • Level 1 : Google AdWords for Beginners
  • Level 2: Google Adwords Intermediate Level Creating PPC Ad Campaigns
  • Level 3 : Google AdWords Advance Level
Ad servers play a significant role in earning from display ads. It is the backbone of the ad serving process which includes performance reporting. Learn morein detail about the functioning of Display ad servers.

In this module you can learn:

  • Creating goggle adsense account
  • Creating ad units
  • Using block control
  • Using reports
  • How to check payment information
  • Introduction to Ad servers
  • Exploring Ad server practically
Polish your content marketing skills and master it by using different Content creation tools.

In this module you can learn:

  • Architecture of content
  • Forms of content
  • Main pillars of content
  • Basic editing of images , infographics
  • Infographics
  • Animated walk – through videos
Learn graphic design with Canva and Adobe Express. Develop stunning visuals and enhance your design skills in this comprehensive course module.

In this module you can learn:

  • Selecting a Template
  • Editing a Template
  • Adding Text
  • Using Fonts, Colors and More
  • Uploading a picture
  • Adding photos
  • Adding Elements
This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, and many more.

In this module you can learn:

  • Social Media Marketing Overview
  • Introduction To Facebook Page
  • Introduction To Facebook Ads Manager
  • Introduction To Facebook Business Manager
  • FB Advertising
  • Twitter Advertising
  • LinkedIn Advertising
Learn how to create, publish & bulk schedule your post on social media using automated tools.

In this module you can learn:

  • Introduction to Hootsuite
  • Linking social media platforms to Hootsuite
  • Posting simultaneously on multiple social media
  • Understanding tabs & streams
  • Technique for social listening
In ORM module you will learn how to manage business reviews and build a positive image of your brand.

In this module you can learn:

  • Introduction to Online Reputation Management
  • Crisis Management
  • Brand Protection
  • Setting Brand Alerts
  • Reputation Management with YouTube
  • Social Listening
Master on all the best practices of email marketing including mailers, strategy email software, reports & analytics in email Marketing. Along with it you will Learn how to generate revenue for your business using chat bots.

In this module you can learn:

  • Importance & Benefits of Email Marketing
  • Email Marketing Facts & Metrics
  • Creating an effective email marketing strategy
  • Designing engaging content for mailers
  • Campaign Set Up & Report Generation
  • ROI Strategy & more.
  • Getting started with chatbots
  • Lead Generation through chatbots
  • Integrating chatbots with website
  • Tracking visitors through GA
  • Visitor engagement
  • Webchat Analytics & more.
Master the art of YouTube advertising. Learn targeting, ad formats, and analytics in this module for video marketing success.

In this module you can learn:

  • Introduction to Youtube
  • Downloading a Royalty Free Video
  • Creating a Channel
  • Uploading a video
  • Adding Title, Description, Tags
  • Youtube SEO
  • Channel Customization
  • YouTube Monetization
  • YouTube Analytics
  • Profiling on YouTube
  • Types of YouTube Ads
  • Targeting/Retargeting Audiences
In this module learn how to get results when specific actions have been taken, such as a click, sale, or lead throught performance marketing.

In this module you can learn:

  • Introduction to Performance Marketing
  • Performance Marketing Strategies
  • Improving Campaign Performance
  • Old Method- Plan, Execute & Analyze
  • New Method- Focusing on Cost
  • Customer Acquisition Cost
  • How Many People Got Converted
  • What is the Total Sales?
  • What is our ROI?
  • Reducing Customer Acquisition Cost
  • Increasing Conversion Rate
  • Increasing Return on Ad Spend
  • Improving Campaign Performance
  • Using Remarketing on Channels
  • Conversion Tracking
  • Remarketing Cost is Less than Marketing
  • Brand Building
  • Customers should become Brand Ambassador
  • Check ORM (Reviews)
  • Influencer Marketing for Trust Building
  • Create Extraordinary Ads
  • Create Ad in Canva
This covers the lead nurturing process and best practices to improve your lead to conversion rate with the help of communication automation drip marketing techniques.

In this module you can learn:

  • List Management
  • Understanding Drip Terminology
  • Technique to build Subscriber List
  • Designing Automated Workflows
  • Designing Campaigns
  • Automation Rules
  • Reporting & Analytics
In this module, we will focus on advanced strategies that will teach you how you can start your own e-commerce business & grow it with the use of drop shipping.

In this module you can learn:

  • Understanding E-Commerce (Fundamentals, concepts, benefits)
  • Setting up a E-Commerce Online Store/ E-Commerce Business
  • Inventory Management
  • E-Commerce Store Promotion & Marketing Techniques
  • Increasing Traffic to Online Store
  • Writing Product Description
  • Supply Chain Management
  • Packaging & Shipping
  • Uploading products on online market place
  • Purchase & Payment Process
  • RemittanceCycle&Return Policy
  • Customer Loyalty Programs
  • Understanding Drop shipping Fundamentals & Concepts
  • Setting Up a Drop-Shipping Business
Affiliate marketing is one of the most popular ways to monetize your online content. This session will teach you how you can start earning a passive income as an affiliate marketer.

In this module you can learn:

  • What is Affiliate Marketing
  • Amazon Associates Sign up
  • How to earn as an Affiliate Marketer
Learn the art to grow most Loyal customers & increase brand awareness with the help of an influencer such as celebrity, blogger etc.

In this module you can learn.

  • Understanding Influencer Marketing Concepts
  • Developing Influencer Marketing Strategy
  • Finding Right Influencers in your Business
  • Influencer Engagement Plan
  • Building Impressive Content for Influencers to Publish
  • Tips to Pitch Influencers to Convince them
  • Influencer Campaigns
  • Measuring Effectiveness of Influencer Marketing
This module will train you on all aspects involved in the selection of a right platform and right techniques to executive your advertising campaigns effectively.

In this module you can learn:

  • Understanding Online and Offline Media
  • Consumer Behaviour and Market Research
  • Media Math & Media Mix
  • Theories of Media planning & Media Buying
  • Media Planning Rules
  • Measurement of media audiences
  • How to build a Media Strategy
  • How to deal with Media Buying Agencies
  • Media Budgeting
  • Monitoring & Optimizing Ad Performance
In this module, we cover all the key elements involved in Mobile Marketing such as SMS marketing, Advertisement on mobile applications, Push notifications etc.

In this module you can learn:

  • Introduction to Mobile Marketing
  • Importance of mobile-friendly website and content
  • Usage of Mobile Apps in the marketing mix
  • App building and monetization
  • Listing on app stores
  • App Store Optimization
  • Mobile marketing campaign on other app
Learn the art of building and designing a mobile application

In this module you can learn:

  • Importance of App
  • Consumer creating an account
  • Editing screens
  • Creating a menu
  • App review
  • Downloading and installing APK
In this module you will learn how to create, market and run successful Webinars.

In this module you can learn:

  • What is Webinar?
  • Importance of webinar marketing
  • Creating an account with gotometting
  • Setting up your own meeting room
  • How to host a meeting?
  • How to join a meeting?
  • How to share screens?
  • Downloading meeting in mp4 format
Dive into the world of video production. Learn software, editing techniques, and creative storytelling in this comprehensive and hands-on course module.

In this module you can learn:

  • Starting & Setting up a Project
  • Adding Multiple Video, Audio & Title Tracks
  • How To Crop, Pan & Zoom Video Clips
  • How To Record and Edit a Voiceovers
  • How To Add a Logo/Watermark
  • Creating app install ad
  • Audio Synchronization
  • Video Stabalisation
  • Advanced Text Editing
  • Keyframe Animations
  • Video & Audio Effects
  • Applying Advanced Filters
Learn how to set up your automation marketing ecosystem through various DM platforms covering AI tools in content creation,curation, consumer behavior and Many more.

In this module you can learn:

  • What is Artifical Intelligence
  • Exploring chatbots
Unlock the potential of AI-driven conversations. Learn to integrate, customize, and deploy ChatGPT for various applications in this comprehensive course module.

In this module you can learn:

  • Introduction to ChatGPT
  • ChatGPT Vs Google
  • ChatGPT Vs Google Search
  • What is a Prompt?
  • Effectively Creating Prompts
  • Bing as a Free Alternative
  • What is Prompt Engineering
  • Prompt Priming
  • Using Plugins
  • Rewriting Text
  • Proofreading Text
  • Write an Ad for a Product
  • Script for Social Media Videos
  • Creating a Resume
  • SEO and Keywords
  • AIPRM Extension
  • ChatGPT for Gmail
Discover chatbot development and automation strategies for seamless customer interaction and efficient operations in this course module.

In this module you can learn:

  • Steps needed to create an Whatsapp Business Account
  • Creating templates & approval process
  • Adding contact lists
  • Customer segmentation
  • Creating whatsapp chatbots
  • Adding team members & assigning roles
  • broadcasting messages
Learn blog creation, content strategy, and monetization techniques for a successful online presence in this enriching course module.

In this module you can learn:

  • Basics of Blog Management
  • Income Opportunities
  • Where to Monetize
  • Selecting a Niche
  • Selecting a Domain
  • What is Expired Domains
  • SEO on Blogs
  • Generating Traffic on your Blog
  • Affiliate Marketing through Blogs
  • Sponsorship Programs through Blogs
Acquire the skills, tools, and strategies to build a successful freelance career in digital marketing with this comprehensive course module.

In this module you can learn:

  • Areas to Freelance in Digital Marketing
  • Self Profiling as Freelancer
  • Finding Projects/ Networking
  • Signing on Upwork.com
  • Price sheet as Freelancer
  • Client Servicing Basics
  • Deliverables/Reports in Freelancing

Why Choose MCTA's PG Program in Digital Marketing?

MCTA is an ISO certified Digital Marketing Institute in Mumbai offering Post Graduation in Digital Marketing Diploma Program.

At MCTA we have the best experienced industry faculty for our students impart the best of services with advanced curriculum, live projects and Industry case studies in each of its sessions.

We offer Classroom training and till date we have trained 20,000+ students in the last 8 years. Our classroom sessions are very interactive and everyone is free to come up with doubts encountered while learning. In our PG Program in Digital Marketing we provide 130 hours of intensive classroom training covering 30+ core modules.

Our Syllabus is designed in such a manner that more focus is given on PRACTICAL training. We at MCTA believe in providing quality education to our students which is practical driven wherein students learn by creating their own campaigns and making their campaign live.

A typical MCTA Digital Marketing classroom training session follows this concept

So if you want to pursue your career in Digital Marketing then look no further. To be the best, Come and Join the best..!!

You can attend a demo lecture at any of our MCTA centers and decide whether we make up to your expectations or not. We guarantee that we won't disappoint you.

Placement Process for our students pursuing PG in Digital Marketing

Our PG program in digital marketing comes with 100% placement assistance to our students during and after completing the training. We take the word ‘Placements’ very seriously and hence we have a dedicated placement team and an online portal. Our students log into this portal to get a detailed job description and apply.

We also provide internship opportunities to our students. So we have bundled Digital Marketing Course training with placement assurance. We urge you to visit our branches and have a look at the offer letters our previous students have received.

Our Placement support service Includes

  • Assistance with Resume Making
  • Digital Marketing Interview Workshop
  • Mock Interviews with experts
  • Placement assistance for scheduling your job interviews

Certifications In PG in Digital Marketing with MCTA

In our PG in Digital Marketing Program we provide 7 certifications, three from Google, three from Hubspot and one from MCTA.

  • Google Adwords Search Certification
  • Google Adwords Display Display Certification
  • MCTA Certification
Executive Program in Digital Marketing Course Certificates Image

Hands-on Practical Training On Digital Marketing Tools

  • Digital Marketing Course in Mumbai Google Seach Console Logo
  • Digital Marketing Course in Mumbai Uber Suggest Logo
  • Digital Marketing Course in Mumbai Google Keyword Planner Logo
  • Digital Marketing Course in Mumbai Google Keyword Planner Logo
  • Digital Marketing Course in Mumbai Schema.org Logo
  • Digital Marketing Course in Mumbai hallanalytical Logo
  • Digital Marketing Course in Mumbai Web Code Tools Logo
  • Digital Marketing Course in Mumbai SEM Rush Logo
  • Digital Marketing Course in Mumbai Similar Web  Logo
  • Digital Marketing Course in Mumbai SEO Quake Logo
  • Digital Marketing Course in Mumbai MailchimpLogo
  • Digital Marketing Course in Mumbai Youtube Advertising Logo
  • Digital Marketing Course in Mumbai Google Merchant Center Logo
  • Digital Marketing Course in Mumbai FB Business Manager Logo
  • Digital Marketing Course in Mumbai Hootsuite Logo
  • Digital Marketing Course in Mumbai Google Alerts Logo
  • Digital Marketing Course in Mumbai SEO Review Tools Logo
  • Digital Marketing Course in Mumbai SEO Review Tools Logo
  • Digital Marketing Course in Mumbai Buzz Sumo Logo
  • Digital Marketing Course in Mumbai Google Analytics Logo
  • Digital Marketing Course in Mumbai Active Campaign Logo
  • Digital Marketing Course in Mumbai Wordpress Logo
  • Digital Marketing Course in Mumbai Woo Commerce Logo
  • Digital Marketing Course in Mumbai Amazon Associate Logo
  • Digital Marketing Course in Mumbai Fan page karma Logo
  • Digital Marketing Course in Mumbai Canva Logo
  • Digital Marketing Course in Mumbai Piktochart Logo
  • Digital Marketing Course in Mumbai Biteable Logo
  • Digital Marketing Course in Mumbai Pixabay Logo
  • Digital Marketing Course in Mumbai Pexels Logo
  • Digital Marketing Course in Mumbai Freepik Logo
  • Digital Marketing Course in Mumbai Twitter Logo
  • Digital Marketing Course in Mumbai Post Affiliate Pro Logo

Actual Classroom Videos Of Digital Marketing Training Institute In Mumbai

Check out our training sessions across all our branches in Mumbai.

Digital Marketing Institute In Mumbai With 100% Placement Assistance

Its rightly said that Actions speak louder than words...!! When we say we provide 100% placement Assistance we actually mean it. You can check offer letters of our placed students in any of our MCTA training centers across Mumbai.

Unlike other Digital Marketing Institutes in Mumbai, we have a separate HR and Placement team who is working very hard to place all its students in top notch companies and Digital Marketing agencies in Mumbai. All our students have access to more than 100+ jobs on our MCTA job portal.

Here are some of the companies where our students have been placed.

Corporate Tie-Ups With 300+ Companies for Campus Placement

Placed Students

Student Testimonials

Our alumni sharing their learning experience at MCTA

FREQUENTLY ASKED QUESTIONS FOR POST GRADUATION PROGRAM IN DIGITAL MARKETING

The classroom training goes to 6 months practical based training + 2 months of guaranteed internship.
It totally depends upon the course and the batch you are opting for. We have Weekdays, Weekends and only Sunday batch available.
You can pay your fees via cash, cheque, card and also do Online transfer. Either you can pay fees in one shot or can go for the institute EMI option as well. We also have a tie up with a financial institute wherein you can get a loan at No cost EMI.
We have different faculty to teach different modules and all of them are experts in their field. Every faculty member at MCTA comes with a rich industry experience of more than 10 years.
MCTA is an eight year old institute offering Digital Marketing Courses in Mumbai. In Digital Marketing it primarily offers two courses : PG Program in Digital marketing and Executive Program in Digital Marketing. To know more about our courses please download a brochure.
Yes! You can pay the fees in installments at zero percent interest. We have different schemes that provide flexible payment options to prospective learners.

Pay Just INR 12,000 & Get Started with Post Graduation Program in Digital Marketing.

Rest Pay in 12 Easy Installments with our 0 Cost EMI Financial Assistance Program

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